As the proliferation of consumer technology – including electronic devices, platforms, and applications – moves into an increasing number of diverse environments, now you can add movies as one more item that can be added to a shopping list. Today, as home technology becomes, in some instances, more capable and cost effective than its enterprise equivalents, users are looking for more opportunities to download content.
Add smartphones, media tablets, and Internet applications to the mix and the opportunities are seemingly endless. With the cloud providing applications and content to anyone with a credit card, Wal-Mart has shown an interest in adding its range and capabilities to get shoppers, and by extension users, the technology content that they desire, namely streaming video.
Recently, rumors have arisen around the possibility that Wal-Mart will team up with other Hollywood-based film companies to offer movies for purchase at its store locations. The possible partners include Universal; Sony; Paramount; Warner, and Fox. The service is projected to be based on users presenting a blank DVD to a Wal-Mart attendant. Once the DVD is stamped with an official code that marks the DVD as “already copied,” the user has access to that movie in the Wal-Mart cloud. It’s projected that standard-definition quality video will cost two dollars; high-definition quality will cost four dollars. Users can then insert the DVD into the device of their choice for movie access.
The step that requires users to first drive to a Wal-Mart store for purchase is the one that makes most analysts scratch their head as to whether this move will be attractive to consumers. Wal-Mart is owner of the Vudu online movie service and one of the biggest DVD retailers in the U.S. This latest announcement would also mark an advance for Hollywood film studios’ efforts to reignite movie sales. The studios had announced earlier the UltraViolet format in an effort toward boosting sales. This new format allows consumers to purchase and store copies of films and television shows online and access them with multiple devices.
Edited by Jennifer Russell