Any industry's approach to advertising is going to have to change to keep up with the times. It appears a partnership between Moodagent and Mixberry is doing far more than keeping up with the times and is in fact jumping ahead in order to change the way audio advertising is carried out in the very near future. Several Science Fiction movies and television shows portray advertising that is geared especially towards a specific user and this particular collaboration appears to take a giant step towards that being a reality.
Mood based advertising has been something that has been thought of as the wave of the future for quite a few years now. Moodagent and Mixberry believe that their partnership will not only make this a reality but make it seem as if it should have been a reality long ago. Moodagent has already been billed before as one of the top companies when it comes to predictive playlists and musical analysis accuracy. The company drew quite a few plaudits for its mood analysis when it comes to Spotify (News - Alert) and it looks as though the company is now looking to expand its promise.
Mixberry brings a world class audio advertising platform and together the companies feel as though they can perfect mood based audio advertising. The partnership will allow advertisers to target audiences based not on age or sex or some other random category that may not fit a large section of that group. For the first time, advertisers will be able to target a certain demographic based on the mood they are in while listening to digital radio or music programs.
The plan is for advertisers to target specific songs that they feel evoke and emotion that embodies their products. The program put together by Moodagent and Mixberry would allow listeners to hear a specific advertisement based on whether or not they are actually in the mood for it. The plus side is that the advertisement should be viewed as far less obtrusive than at other times. Of course, listening to specific songs and having this trigger an advertisement is only the tip of the iceberg when it comes to mood based programming and it is a safe bet that advertisers will be paying close attention to what the two companies come up with next.
Edited by Carrie Schmelkin