Lady Gaga and former Google CEO Eric Schmidt (News - Alert) are teaming up with about six others to invest in a social networking site for celebrities, called Backplane. Lady Gaga has begun the process by creating her own website, www.littlemonsters.com, and is expected to file for an IPO soon.
Backplane, which is being spearheaded by her business manager, Troy Carter, has currently raised more than $1 million in funding from investors. Lady Gaga, who has contributed significant funds to the company, making her a 20 percent stakeholder, is the first celebrity to put up a site through the company.
TechCrunch said this new social networking site will, “blend technology and entertainment and plans to provide a venue for online communities by combining brands and various social media presences into one platform.”
“Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level,” said Carter. “We needed a more concentrated base.”
Although Gaga’s website is still currently in beta form, upon logging in, one sees a homepage of images posted by members in a pinboard-like fashion. There are additional layers of videos and links that lead to even more content. Users will soon be able to navigate between various communities created by the site allowing users to connect and interact with each other throughout the world.
The majority of the content currently on the site is that of Lady Gaga. However, since the announcement came that the site was going to be debuting, fans of Gaga have hit to the site and have already begun uploading their own content for the world to see. The rest of the features on the site seem pretty normal and in line with what users can find on other popular social networking sites.
However, Co-Founder Joey Primiani said that when this site takes off, it’s going to be the next big thing. “I’m all about starting this movement. I love technology and love good design. We definitely have an amazing opportunity here to have millions of users – the most amount of users per employee. We are going to be bigger than Facebook (News - Alert) and Google some day,” said Primiani.
Currently, the site is offering a signup to receive an invite to begin using the service. Although it’s said to be in private beta, users can also email firstname.lastname@example.org to ask for an invite to join the new site.
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Edited by Rich Steeves