May 27, 2009
NeuStar Powers Telefonica O2 Germany's IM Services
By Anuradha Shukla, TMCnet Contributor
NeuStar's (News - Alert) Next Generation Messaging (NGM) services will power mobile operator Telefonica O2 Germany’s mobile Instant Messaging (IM) service in Germany.
The operator decided to launch the services after receiving positive user feedback from a successful mobile IM trial in 2008. NeuStar's Mobile Messaging Gateway (News
) (MMG) will help O2 deliver mobile IM solutions to their 14.7 million customers in Germany. IM provider ICQ will help NeuStar enable O2's customers in Germany to communicate with ICQ's 42 million IM users worldwide.
O2 subscribers in Germany can now access the ICQ mobile IM client instantly from their mobile handsets with the same ease of use as a PC-based IM.
Telefonica O2 Germany aims to address their customers' needs and provide them with the very best mobile service, explained Oliver Schmitt, head of mobile Internet and content at Telefonica O2 Germany.
NeuStar was a perfect choice for this deal as it has extensive experience delivering IM, and can build customized, compelling services. The German operator has decided to promote the service nationwide to all subscribers, and it will be available as a downloadable client on handsets including Nokia (News
), Sony Ericsson and Samsung devices.
Ofer Oved, vice president of ICQ noted that this alliance with NeuStar through Telefonica O2 Germany will help them build a loyal base of regular mobile IM users and provide them with all their communication needs.
Guenter Krauss, senior vice president and general manager of NeuStar Next Generation Messaging (NGM) pointed out that mobile IM is a core service that provides users with 'anytime, anywhere' access to their online contacts. But the service is still evolving as users increasingly want access to their IM contacts, social networks and other communities all from one central place on the handset.
“Telefonica O2 Germany's investment in NeuStar's solutions demonstrates its confidence not only in Mobile IM, but also in a whole host of next generation services.”
Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.
Edited by Jessica Kostek