[November 14, 2018] |
|
YouCam Introduces 'Beauty 3.0', Redefining AI & AR Innovation to Create a Personalized, Proactive Consumer Beauty Journey
Perfect Corp. Founder and CEO Alice Chang took the stage at the Cosmetic
Executive Women's (CEW) Connected Consumer Conference event Wednesday to
reveal the future of digital beauty with a vision she coined 'Beauty
3.0'. As the brains behind the world's leading virtual beauty app YouCam
Makeup, which was named the 2018 'Best Beauty App' at CEW's Beauty
Insider Awards earlier this year, Chang presented the future of beauty
tech and its role in a completely reimagined consumer, brand, and retail
experience. The concept marries unprecedented artificial intelligence
(AI) technologies, augmented reality (AR) and human touch learnings, for
a completely personalized, proactive, and wildly accurate virtual try-on
experience that rivals, and surpasses, the once traditional physical
ones.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181114005965/en/
Perfect Corp. founder and CEO, Alice Chang, takes the stage at CEW's Connected Consumer Conference in NYC. (Photo: Business Wire)
This announcement comes as Perfect Corp. solidifies its position as the
proactive leader in beauty tech innovation, trailblazing a future of
elevated consumer, brand, and retail experiences that reimagine the way
we connect and shop for beauty. With mobile, web, and instore virtual
try-on experiences serving over 200 leading beauty brands including
powerhouse names like Estee Lauder, MAC, Target (News - Alert) and YSL, and 700 million
users around the globe, Perfet Corp. and YouCam Apps are excited to
reveal 'Beauty 3.0' as the future of beauty tech and the next phase in
the evolution of digital beauty.
"We introduced the concept of Beauty 2.0 (AR) back in 2015 and in less
than three years, we have seen unstoppable momentum in how the industry
has upgraded and embraced digital technology as a new way of consumer
engagement. Now, we are excited to lead the beauty transformation in its
new era, 'Beauty 3.0', shifting from reactive experiences, to
personalized, proactive ones," Chang explains. "By introducing
personalized, on-demand services like in-app live Beauty Advisor
consultations, as well as instant product recommendations based on skin
tone, face shape, and beauty preferences, we are able to deliver the
next generation smart beauty experience designed just for you."
This trailblazing 'Beauty 3.0' vision, coupled with the industry leading
AR and AI innovations, will help YouCam Apps deliver a completely
reimagined consumer beauty journey for brands, retailers, and beauty
shoppers alike. Consumers can tap into the future of beauty tech with
YouCam's suite of free virtual apps to test the personalized, on-demand
features themselves.
Download the free apps today to experience digital beauty in the palm of
your hand. Stay tuned for future announcements as Perfect Corp.
continues to redefine the future of digital beauty innovation with
'Beauty 3.0'.
App Availability
YouCam
Makeup is available for free download on the App
Store and Google
Play.
About Perfect Corp.
With over 700 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together. Our experienced team of engineers and beauty
aficionados are pushing the frontiers of technology to create the beauty
platform of the future - a fluid environment where individuals express
themselves, learn the latest about fashion and beauty, and enjoy instant
access to the products from their favorite brands. Further information
about Perfect Corp. can be found at perfectcorp.com
All companies and product names mentioned herein are for identification
purposes only and are the sole property of their respective owners.
Copyright © 2018 Perfect Corp. All rights reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181114005965/en/
[ Back To Mobile World Congress's Homepage ]
|