[September 18, 2018] |
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Demand for In-Car Mirroring Systems Increases Globally, Finds Strategy Analytics
The demand for smoother in-car smartphone integration is underway.
Access to smartphone apps through in-car HMI is increasingly important
to consumers' purchase decisions and mobile apps are preferred for many
navigation tasks, especially for those more advanced. A new report
from the Strategy
Analytics' In-Vehicle UX (IVX) team, surveying consumers in the US,
Western Europe and China regarding smartphone
mirroring systems for the car, has found that a large
majority of consumers in all markets are interested in mirroring systems
and moreover, the total number of consumers who feel that they are a
"must-have" feature when purchasing their next vehicle is increasing.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180918005896/en/
In Car Phone ( News - Alert) Mirroring (Graphic: Business Wire)
Key report findings include:
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Interest for mirroring systems has increased in all regions from 2017
to 2018 and remains robust.
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Android (News - Alert) Auto dominates in the US and Apple CarPlay dominates in both
Western Europe and China. Globally, consumer appetite for Apple
CarPlay as a "must-have" feature is increasing most.
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We also note that a large majority of consumers, regardless of
smartphone ownership or region, are willing to pay for these
smartphone mirroring systems.
Diane O'Neill, Director UXIP and report author commented,
"Consumers find mirrored systems far more preferable to embedded
infotainment systems due to stronger visual appeal and better usability
for key in-car tasks. We are finding that most consumers are using
Android Auto and CarPlay for a majority of their in-car infotainment
tasks, often to the exclusion of embedded systems."
Added Chris Schreiner, Director, Syndicated Research UXIP: "This
continues to present bad news for embedded navigation suppliers and OEMs
that want to sell upgraded navigation systems. While OEMs still offer
mirroring systems at lower price points than embedded navigation
systems, consumer willingness to pay and appetite for familiar user
interfaces suggests that mirroring systems will only continue to rise in
preference."
About Strategy Analytics (News - Alert)
Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.
About In-Vehicle UX
Our In-vehicle User Experience (IVX) service investigates UX innovation
opportunities in the connected vehicle. By understanding the emerging
behaviors, needs, motivations, use cases, pain-points and "must-have"
experiences of lead adopters and future target consumers, IVX delivers a
roadmap to help you design the optimal experience. IVX forms part of the
User Experience Innovation Practice (UXIP) at Strategy Analytics.
Through both syndicated and proprietary user-centric research
capabilities, UXIP delivers strategic insights and analysis on how to
optimize the user experience of new and emerging technologies. Click here
for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180918005896/en/
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