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TMCNet:  Oracle Helps Businesses Launch Mobile Marketing Faster and Easier

[July 17, 2018]

Oracle Helps Businesses Launch Mobile Marketing Faster and Easier

REDWOOD CITY, Calif., July 17, 2018 /PRNewswire/ -- To help marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys introduced the SMS Public Aggregator Network (SPAN). Oracle's SPAN is a powerful new self-service application within Oracle Marketing Cloud that makes it easier for customers to find, order, and manage SMS services directly from the aggregator of their choice.

Oracle Responsys introduced its SMS Public Aggregator Network (SPAN), a powerful new self-service application within Oracle Marketing Cloud that makes it easier for customers to find, order, and manage SMS services directly from the aggregator of their choice. • Integrating SMS into marketing campaigns requires finding an aggregator network that aligns with broader campaign goals, which can often be a time-consuming and complex process. Oracle's SPAN dramatically simplifies this process.

Mobile consumer engagement has become a central tool in today's "mobile first" economy, with messaging now a preferred channel for reaching consumers. In fact, Gartner research states "various sources report SMS open and response rates as high as 98 percent and 45 percent, respectively — in contrast to corresponding figures of 20 percent and six percent for email.i Integrating SMS into marketing campaigns requires finding an aggregator network that aligns with broader campaign goals. This can often be a laborious, time-consuming and complex process. But SPAN for Oracle Responsys removes this complexity by providing an easy-to-use self-service application that enables customers to quickly and easily identify aggregator networks, based on region, price or route type.   




"Marketers want to take advantage of mobile channels, but there are often too many barriers in the way. For SMS, one of those challenges is establishing aggregator relationships, which can be a time consuming and tedious task often made worse by limited choice and flexibility," said Tony Castiglioni, VP of Product Management, Oracle Responsys. "Our new SPAN application eases this process and gives marketers the freedom to choose and use the aggregator best aligned with their marketing needs - whether it be by price, geography, or performance."  

With the launch of SPAN, all Oracle Responsys customers can now take advantage of SMS to reach and engage customers. The new SMS marketing capabilities build on Oracle Marketing Cloud's commitment to help marketers convert customers across devices with orchestrated mobile marketing. In addition to the new SMS marketing capabilities, Oracle Responsys equips mobile marketers with industry-leading tools like Push, Rich Push, In-App and MMS messaging to connect with audiences across devices to drive customer engagement, retention, and grow mobile revenue.

Oracle Marketing Cloud is part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences and achieve predictable and tangible business results.

For more information on the new capabilities in Oracle Marketing Cloud visit www.oracle.com/marketingcloud/index.html or read this blog.

Like this story? Tweet this: @Oracle unveils powerful new SMS marketing capabilities that help Responsys customers quickly and easily launch SMS marketing campaigns https://bit.ly/2NTBL4J

About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.  

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Safe Harbor
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

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i
Gartner Research, "Keep SMS in Your Mobile Toolbox," Charles S. Golvin, April 2018.

 

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SOURCE Oracle


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