[June 20, 2018] |
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El Jimador Tequila Chooses Thinfilm's NFC Mobile Marketing Solution to Amplify Its "Soccer Moments" Marketing Campaign
Thin
Film Electronics ASA ("Thinfilm") (OSE: THIN; OTCQX: TFECY), a
global leader in NFC (near field communication) mobile marketing
solutions, today announced el
Jimador tequila as a new customer.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180620005184/en/
El Jimador will use Thinfilm's complete NFC mobile marketing solution to enhance marketing efforts for its summer soccer campaign. (Photo: Thinfilm)
El Jimador - a leading tequila brand of Brown-Forman,
one of the largest American-owned companies in the wine and spirits
industry - will use Thinfilm's complete NFC mobile marketing solution to
enhance marketing efforts for its summer soccer campaign. El Jimador
sponsored the Mexican National Soccer team's 2018 US tour.
The six-figure unit, in-market deployment - consisting of a combination
of "smart" bottles and "connected" coasters - is a key component of el
Jimador's omnichannel "Soccer Moments" campaign. It is beieved to be
the industry's largest NFC-related activation ever for a tequila brand.
In collaboration with Thinfilm, el Jimador incorporated NFC tags in
custom bottle-neckers and branded coasters. When tapped with a
smartphone in-store, at home, or on the go, el Jimador customers can
instantly submit
their favorite soccer story for a chance to win $25,000, custom jerseys,
and other prizes. The NFC tags fully integrate with Thinfilm's
CNECT™ Cloud Platform and enable el Jimador marketers to view real-time
tapping activity, analyze campaign performance, and uncover actionable
insights.
Beginning in June, the connected el Jimador bottles and coasters will be
distributed through select retail outlets, bars, and restaurants across
the United States.
"Our Soccer Moments campaign is connecting us with consumers who are
both fans of soccer and fans of the el Jimador brand," said Ed Carias,
Senior Brand Manager for el Jimador tequila at Brown-Forman. "By
leveraging the smartphone that most of us carry today, Thinfilm's NFC
solution significantly extends our ability to establish those
connections, build lasting consumer relationships, and drive the success
of the el Jimador brand."
Following its Soccer Moments promotion, el Jimador plans to use
Thinfilm's NFC mobile marketing solution in a "Day of the Dead" campaign
this coming October.
"It has become increasingly common for leading brands like el Jimador to
position NFC as a key enabler within major omnichannel marketing
initiatives," said Davor Sutija, CEO of Thinfilm. "The Soccer Moments
campaign is a perfect example, and we're excited to work closely with
the el Jimador and Brown-Forman teams to make it a great success."
About Thin Film Electronics ASA
Thinfilm is enabling the Internet of Everything through our NFC (near
field communications) solutions. We provide consumer-focused NFC mobile
marketing as well as industrial and supply chain solutions, including
blockchain applications. Thinfilm provides end-to-end support throughout
the entire process. This starts with the manufacturing of NFC tags
through our ground-breaking, roll-to-roll printed electronics production
process, integration support to get those tags on physical objects, and
our CNECT™ cloud-based software platform which captures data and
provides actionable insights into consumer behavior and business
logistics.
Thin Film Electronics ASA is a publicly listed company in Norway with
global headquarters in Oslo, Norway; US headquarters in San Jose,
California; and offices in Linköping, Sweden; San Francisco; London;
Hamburg; Singapore; and Shanghai. For more information, visit www.thinfilmNFC.com.
About el Jimador
From Casa Herradura, established in 1870, el Jimador is a premium 100%
blue agave tequila. The name el Jimador honors the men who harvest the
locally grown agave with great pride and care. To learn more about el
Jimador, visit www.eljimador.com.
Enjoy 100% Responsibly. Tequila el Jimador, 40% Alc. by Vol., Imported
by Brown-Forman, Louisville, KY ©2018
This information is subject of the disclosure requirements acc. to
§5-12 vphl (Norwegian Securities Trading Act).
View source version on businesswire.com: https://www.businesswire.com/news/home/20180620005184/en/
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