[May 25, 2018] |
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Calysto Launches New Services to Help Companies Prepare for GDPR Public Relations
Calysto Communications,
a global marketing communications agency specializing in raising
awareness for the mobile, wireless, telecom, IT and IoT
industries, today announced the launch of its new service offerings for
technology B2B companies to help them prepare for the public relations
opportunities and challenges presented by the General Data Protection
Regulation (GDPR). GDPR is a new data privacy mandate that impacts
companies with users or customers in the EU, including the UK, and has
been called the biggest change in data privacy in the last 20 years.
GDPR will be enforced beginning May 25.
"One of the biggest mistakes companies make when it comes to GDPR is the
public relations aspect-many are so fixed on being compliant that they
are ignoring the real opportunities and challenges that come along with
these new regulations," said Calysto CEO Laura Borgstede. "Alongside
their compliance checklists, they should also be exploring their own
company's opportunities in GDPR and preparing from a public relations
and marketing communications perspective for both the good and the bad.
The May 25 deadline for compliance is only the start of GDPR and
companies need to prepare what they are messaging for the long term."
Calysto helps companies capitalize on the GDPR requirements through three
key PR and marketing communications programs:
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GDPR Storytelling: Calysto will help companies strategially
map out their GDPR story and messages. The agency will do this both
for companies who do not directly have a product or service that helps
with GDPR compliance and those that do.
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Crisis Communications: Calysto has won several awards for
Crisis Communications and will help companies develop or modify their
company's immediate response to a GDPR crisis. This plan will help
companies outline specific scenarios that could happen and how to
address each.
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Communicating your GDPR story to internal and external audiences:
Calysto will also help companies create and communicate their GDPR
message to employees and other internal stakeholders, as well as to
media, analysts, customers, partners and other external audiences.
Calysto has also developed a GDPR Handbook-"GDPR:
What's the Role of PR?"-to help companies understand their GDPR
opportunities as they relate to public relations opportunities and
challenges. It includes detailed information and best practices on GDPR
Storytelling, Crisis Communications, and Communicating to internal and
external audiences.
To learn more about how Calysto can help you build and leverage your
audiences with regards to GDPR, contact Marissa Evans at [email protected],
Laura Borgstede at [email protected]
or visit www.Calysto.com.
About Calysto Communications (News - Alert)
Calysto is a global marketing communications agency that specializes in
raising awareness and driving value for companies in the mobile,
wireless, telecom, IT and IoT markets. Founded in 1999, Calysto has
focused solely on these industries, providing experienced, senior-level
experts to lead our clients' communications efforts. Through our
Strategic Business Framework™, content marketing, public relations and
social media strategies, we help strategically position our clients in
the marketplace, and create award-winning programs that help them
achieve their business and marketing goals. Learn more about Calysto at www.calysto.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180525005095/en/
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