[May 23, 2018] |
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RYOT Studio Unveils Two New Global Content Programs for Brands
Oath, a subsidiary of Verizon (News - Alert) (NYSE, Nasdaq:VZ), today announced two
all-new global content programs from RYOT Studio: The Earthrise Project
and Partner Collection. Both programs feature entertaining, actionable
content that harnesses Oath's proprietary data insights and access to
diverse distribution channels to ensure maximum reach and brand
exposure. To provide an up-close-and-personal look at these latest
programs, RYOT Studio hosted an exclusive event for 200 partners in New
York City today.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180523005061/en/
"As a values-led company, we're collaborating with brands and agencies
to create content that's data-driven, actionable and beautiful," said
Kathryn Friedrich, chief business officer, RYOT Studio. "Less than half
of marketers use data to produce content that appeals to their audience;
at RYOT Studio we're changing this by utilizing Oath's 4 trillion
monthly data points and diverse distribution channels to ensure a
brand's story is not just told but truly heard."
The Earthrise Project is a first-of-its-kind, year-long content program
focused on raising awareness and inspiring positive change around
critical environmental issues, leveraging the entire Oath ecosystem. The
program's name pays homage to the iconic Earthrise image that
kickstarted he modern environmental movement: a snapshot of Earth taken
by the Apollo 8 Mission crew while orbiting the moon. 66 percent of
consumers expect brands to support causes they care about, according to
Oath, and The Earthrise Project will enable brands to align with RYOT
Studio-produced videos, editorial and creative on topical sustainability
issues. The platform will also include curated editorial content from
Oath's top properties, including Yahoo News, Tumblr and MAKERS. The
Earthrise Project officially launches in December 2018, timed with the
50th anniversary of the Earthrise photograph.
RYOT Studio's Partner Collection offers brands a simple way to align
with entertaining, informative and emotionally riveting video content.
With over 30 themes, these episodic video series will be tailored to
match advertisers' goals, target audience, storytelling style and tone.
RYOT Studio showcased three series from the collection at today's event:
a home design makeover show, Roomies; a celebrity cooking show, Memory's
Meals; and an adventure series for outdoors aficionados, How to Nature.
To ensure impact at scale, each series can be distributed across Oath's
extensive editorial properties, through search and native ads, and
through Oath's Video Activation Network to additional publishers.
Both content programs will be developed by RYOT Studio's diverse,
award-winning team of creatives, filmmakers and producers. RYOT Studio
is part of Oath, a dynamic house of media and technology brands that
reaches one billion people around the world. To learn more about The
Earthrise Project and Partner Collection, visit https://www.oath.com/brands/ryot-studio.
ABOUT OATH (News - Alert)
Oath, a subsidiary of Verizon, is a values-led company committed to
building brands people love. Oath reaches one billion people around the
world with a dynamic house of media and technology brands. A global
leader in digital and mobile, Oath is shaping the future of media and
technology. For more on Oath, visit www.oath.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180523005061/en/
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