[March 20, 2018] |
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Shopping on Instagram Goes Global with Shopify
Shopify Inc. (NYSE: SHOP) (TSX: SHOP), the leading multi-channel
commerce platform, today announces its expanded integration with
Instagram. The "shopping on Instagram" feature that allows businesses to
tag (News - Alert) products in Instagram posts is now enabled for merchants in eight
additional markets: UK, Australia, Canada, Germany, France, Italy, Spain
and Brazil. This strategic expansion unlocks potential for Shopify's
merchants to sell to Instagram users all over the world.
Instagram, a fun, popular photo-sharing app for mobile devices, is a
great venue for Shopify's hundreds of thousands of merchants in
categories such as fashion, jewelry, beauty, furniture and home decor to
grow their customer base in a meaningful way. Riding on the successes
from the earlier rollout for Shopify's U.S. merchants, the expanded
integration will allow shoppers all over the world to experience this
unique commerce feature on Instagram.
With the objective of helping our merchants reach more shoppers around
the world, Shopify continues to invest in social commerce so brands and
small businesses can sell to shoppers wherever they are. With its 500
million daily active users, Instagram is a natural integration alongside
Shopify's other sales channels like Facebook (News - Alert), BuzzFeed, Pinterest and
eBay, and will help brands leverage mobile to reach consumers around the
world.
"Shoppers around the world increasingly demand unique experiences that
shorten the path to purcase, and the future of commerce will need to
meet and exceed these evolving demands. We continue to partner and
experiment with leading social platforms to support our merchants in
reaching their customers wherever they are," said Satish Kanwar, Vice
President, Product, Shopify. "The expanded collaboration with Instagram
is indicative of our commitment to support our merchants in growing
their business and reaching more customers globally."
"We know that people come to Instagram to be inspired and discover new
products from businesses they love, and we want them to easily be able
to learn more, consider and ultimately purchase those products. By
integrating with Shopify, we're giving even more businesses the ability
to reach people at that moment of inspiration while making it easier for
their potential customers to shop directly from Instagram," said Susan
Rose, Director of Product Marketing, Instagram.
Shopify's sales channel integration with Instagram allows merchants to
sell directly to consumers through product tagging. This allows shoppers
to discover and purchase products all within the app itself, shortening
the path to purchase.
Shopping on Instagram is now available to merchants selling in the U.S.,
Canada, the United Kingdom, Australia, Germany, France, Italy, Spain and
Brazil. For more information visit: http://www.shopify.com/blogs/blog/shopping-on-instagram
About Shopify
Shopify is the leading cloud-based, multi-channel commerce platform.
Merchants can use the software to design, set up, and manage their
stores across multiple sales channels, including web, mobile, social
media, marketplaces, brick-and-mortar locations, and pop-up shops. The
platform also provides merchants with a powerful back-office and a
single view of their business. The Shopify platform was engineered for
reliability and scale, making enterprise-level technology available to
businesses of all sizes. Headquartered in Ottawa, Canada, Shopify
currently powers over 600,000 businesses in approximately 175 countries
and is trusted by brands such as Red Bull, Nestle, Rebecca Minkoff,
Kylie Cosmetics, and many more.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180319006186/en/
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