[February 21, 2018] |
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Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm
Adobe (News - Alert) (Nasdaq:ADBE) today announced that the company was recognized as a
Leader in "The
Forrester Wave:™ Enterprise Marketing Software Suites, Q1 2018"
report1 by Forrester (News - Alert) Research, Inc. Adobe received the
highest scores in the current offering and strategy categories.
Forrester included seven vendors in the report, evaluating each vendor
across 40 criteria. Adobe was also named a Leader in "The
Forrester Wave:™ Cross-Channel Campaign Management, Q1 2018" report2.
Of the 12 cross-channel campaign management vendors Forrester evaluated,
Adobe received the highest score in the strategy category.
In its Enterprise Marketing Software Suites report, Forrester states:
"Of the vendors included in this study, Adobe maintains the highest
degree of overall strategic focus on marketing and consumer engagement.
Adobe is investing heavily in its platform's core services to unify
data, content and shared functionality across products. Adobe stands out
for its digital intelligence, content handling, and aggressive rollout
of AI features. Reference clients praise Adobe for their application
usability and account management."
Forrester defines enterprise marketing software suites as "an integrated
portfolio of marketing technology products that provide analytics,
orchestration, and execution of insight-driven customer interactions to
support inbound and outbound marketing."
"Memorable experiences that delight consumers and drive loyalty are the
holy grail for brands," said Aseem Chandra, senior vice president,
Digital Experience Strategic Marketing at Adobe. "We believe our
position as a leader in Forrester's report underscores that Adobe
Experience Cloud is the clear market leader, helping brands deliver
exceptional experiences that uniquely integrate content and data."
"Our airport, parking operations, train service and retail are all
separate business units. But customers see Heathrow as one entity. If
they interact with one part of the business, they expect the other parts
o know who they are and what they need. We can accomplish that with
Adobe Experience Cloud," said Simon Chatfield, head of eBusiness and
CRM, Heathrow Airport Limited.
In Forrester's Cross-Channel Campaign Management report, it states,
"Adobe blends its solid data and audience management capabilities with
marketer-friendly, content-rich CCCM design and orchestration tools. It
is currently consolidating UX and workflow features across its
'standard' and 'classic' editions, and its Microsoft partnership
promises fully multitenant cloud deployment via Azure."
Adobe Campaign, the company's cross-channel campaign management
offering, helps brands drastically improve and personalize customer
experiences across online channels, such as email, social and mobile
channels, and offline channels like direct mail and point of sale. More
than 150 billion emails were sent with Adobe Campaign in 2017.
"Collecting data doesn't make you a better company. The hospitality
companies that are going to win are the ones that learn how to harness
data. Adobe Campaign helps us take customer data, anticipate what guests
need, and then personalize their journeys in real time with targeted
offers and information," said Romain Roulleau, senior vice president,
E-commerce and Digital Services, AccorHotels.
Sources: 1Forrester Research (News - Alert), "The Forrester Wave™:
Enterprise Marketing Software Suites, Q1, 2018"; 2"The
Forrester Wave™: Cross Channel Campaign Management, Q1, 2018". Mary
Pilecki, Joe Stanhope, Rusty Warner, 13 February 2018.
Adobe Experience Cloud
Within Adobe Experience Cloud, tightly integrated solutions offer a
complete set of cutting-edge technologies that enable brands to deliver
data-driven, tailored experiences across all customer touch points. This
includes experience management and personalization across all screens
and devices, experience delivery through advertising, video as well as
other channels and analytics. The tie-in with Adobe Creative Cloud makes
it easy to quickly activate creative assets across all marketing
channels and customer touch points.
The world's most popular brands rely on Adobe Experience Cloud to run
their businesses, including Carnival Corporation, Citibank, Caesars
Entertainment Corporation, Home Depot, Marriott Hotels, NBCUniversal,
Nissan Motor Co., T-Mobile (News - Alert) and many others. Adobe Experience Cloud helps
clients manage more than 155 trillion data transactions annually,
including 41 trillion rich media requests, over 150 billion emails and
$3 billion in ad spend.
Helpful Links:
-
Complimentary copy of "The Forrester Wave:™ Enterprise Marketing
Software Suites, Q1 2018" report
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Blog
post from Suresh Vittal about Adobe's leadership in "The Forrester
Wave:™ Enterprise Marketing Software Suites, Q1 2018" report
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Complimentary copy of "The Forrester Wave:™ Cross-Channel Campaign
Management, Q1 2018" report
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Blog
post from Kristin Naragon about Adobe's leadership in "The
Forrester Wave:™ Cross-Channel Campaign Management, Q1 2018" report
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Systems (News - Alert) Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180221005381/en/
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