Global Mobile Augmented Reality Strategic Market Report 2018: Annual Estimates and Forecasts 2015-2024 for Education, Marketing, Gaming & Others
DUBLIN, Feb. 20, 2018 /PRNewswire/ --
The "Mobile Augmented Reality (MAR) - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2024. Market data and analytics are derived from primary and secondary research. This report analyzes the worldwide markets for Mobile Augmented Reality (MAR) in US$ Million.
The Global market is further analyzed by the following Applications:
- Education
- Marketing
- Gaming
- Others
The report profiles 103 companies including many key and niche players such as:
- Apple, Inc. (USA)
- Augmensys GmbH (Austria)
- Augment (France)
- Augmented Pixels Inc. (USA)
- Aurasma (UK)
- Blippar (UK)
- Catchoom Technologies (Spain)
- DAQRI (USA)
- Google Inc. (USA)
- Gravity Jack (USA)
- Hunter Research and Technology, LLC (USA)
- LM3LABS Corporation (Japan)
- Marxent Labs LLC (USA)
- Mollejuo Software, Inc. (Canada)
- Mybrana Network S.L. (Spain)
- Niantic, Inc. (USA)
- Occipital Inc. (USA)
- Seabery Augmented Technology (Spain)
- Snap, Inc. (USA)
- ViewAR GmbH (Austria)
- VividWorks Ltd. (Finland)
- Wikitude GmbH (Austria)
- Zappar Ltd. (UK)
Key Topics Covered:
1. INDUSTRY OVERVIEW Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media Brief Overview of Emerging Trends and Future Prospects for Augmented Reality AR in Digital Marketing AR and Mapping Education Industry Applications Select Innovative Companies in AR/VR Space (2017) Factors Stimulating AR Demand Technological Advances Novelty Factor Associated Benefits Integration of Mobile Technology and Augmented Reality Gains Momentum Mobile AR Apps to Play Definitive Role in AR/VR Market Benefits of Mobile AR Solutions to Key Industries Factors Boosting Adoption of AR Tourism Retail Gaming Entertainment Businesses and Economy Stakeholders Eye on Delivering Immersive Experiences using Mobile AR/VR Mobile Augmented Reality (MAR) Applications: Where, What and How to Display AR on a Mobile Device Latest Augmented Reality Trends to Favor Mobile AR Apple and Google Target Mobile AR AR Chipsets and Sensors Enhanced Mobile Experience Gains for Mixed Reality AR Smartphones and HUD Technology Next-Generation AR Headsets Use of Mobile AR for Marketing AR to Topple VR Adoption across Diverse Industries Retailers to Embrace AR Mobile Augmented Reality: Major Milestones Over the Years Early AR Limited to Scientific Use for High-end Applications ARToolKit: A Major Breakthrough for Mobile AR ARQuake Game: First Outdoor Mobile AR Video Game BatPortal: First PDA Enabled Wireless AR System Mobile AR Penetrates the Mobile Phone Ecosystem Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market Key Drivers andRestraints
Global Market Outlook Futuristic Goals for Mobile AR in a Nutshell Competitive Landscape Progress Made by Major Companies in the Field of Augmented Reality Participants across the Value Chain Bet Big on Mobile AR Leading Mobile AR Tools Available for Developers of AR Game or App Select Mergers & Acquisitions for 2015 & 2016 Select Popular Mobile Augmented Reality Apps for Android/iOS (2016 & 2017) Popular Mobile Augmented Reality Apps for Android/iOS (2015) Select Innovative Mobile AR Apps Developed in Recent Past Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors
2. MARKET TRENDS, ISSUES & DRIVERS Augmented Reality Explodes into Mainstream Notable AR Milestones Promising Developments Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps Retail and Marketing Apps Dominate the Developer Investments in AR Technology Developments & Innovations: Spearheading Growth Markerless Augmented Reality Cloud Computing Support for Mobile AP Apps Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps Mobile AR Game Apps: The Major Revenue Contributor Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps Opportunity Indicators Augmentation in Smartphone's Computational Capability Drives Location-Based AR Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace Mobile AR Applications: A Key Enabler of M-Commerce Strong Growth Projected for Mobile AR in Virtual Product Display Applications Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps Other High-Growth Application Areas for Mobile AR Retailers & Marketers Tourists Instructional Manuals and Videos Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion Developments in High-Speed Networks Support New App Possibilities for Mobile AR Enabling Mobile AR and VR with 5G Networks Key Challenges Hampering Widespread Adoption of Mobile AR Lack of Awareness & Penetration in Addressable Markets Lack of Visibility Technology Limitations Failure to Meet Consumer Expectations Privacy Issues
3. INNOVATIONS Future of Mobile Technology: Augmented Reality-Based Applications VR and AR Advancements Disrupt Mobile Industry Future Innovative Tends in the Field of Augmented Reality Using Utility Apps Supporting Online Shopping Boosting Mobile Gaming Growth Brand Differentiation Offering More Interactive Experience Mobile Augmented Reality for Wheelchair Users MAR Technology for Development of Social Media Role of Augmented Reality in Mobile Commerce Improving Mobile Conversion Rates AR Boosting Customer Engagement Mobile Augmented Reality based Applications for Water Resources Management Adoption of Immersive Technology in Sports Industry Benefits Mobile AR Adoption of MAR for Mayo Language Learning
4. PRODUCT OVERVIEW Augmented Reality: Introduction Key Components of AR Software and Algorithms Hardware Input Devices Tracking Devices Computer AR Display Components Head Mounted Displays Contact Lenses EyeTap Virtual Retina Display Handheld Smart Devices Smart Glasses Mobile Augmented Reality Mobile Augmented Reality Applications (Mobile AR Apps) Types of Mobile Augmented Reality Applications Enterprise MAR Apps Games MAR Apps Location-Based Search MAR Apps Others
5. PRODUCT INTRODUCTIONS/LAUNCHES ironSource Unveils First AR Ads for Games Google Introduces ARCore for Android Mobile Devices Apple Unveils ARKit Blippar Releases AR City, the First AR Navigation App Blippar Unveils Halos AR Face Profiles Augment Unveils First-Ever Augmented Reality SDK Solution AR Devices Launches GogglePal WSI Provides Ross Video's Camera Tracking Software and Hardware QuestUpon Unveils Mobile Augmented Reality Platform ZSPACE Introduces AR Application for Ferrari Dealers Zappar Launches Zappar Studio Tool Inglobe Technologies Introduces Hyperspaces Augmented Reality Platform TimberTech Unveils AR iPad App Magic Leap Launches Development Platform for Creating AR Apps Polaris Slingshot Rolls Out Augmented Reality App WSI Unveils Max Reality Snipp Interactive Introduces AR Campaign for Honda Meme Streak Introduces Artifact MAR Browser App on Google Play and APP Store Tesco Launches AR App for Google Glass Disney Interactive and Lucasfilm Launches Star Wars AR App ModiFace Unveils New Rejuvenation and Enhancement Mirror Augmented Pixels Launches 4DCityscape National Geographic Ancient Civilizations Puzzle App
6. RECENT INDUSTRY ACTIVITY Williams-Sonoma to Acquire Outward Apple Takes Over Vrvana OCCIPITAL Takes Over Paracosm Snapchat Acquires Cimagine, an Israeli Startup Starbreeze Takes Over ePawn, French Toys to Life, VR & Augmented Reality Tech Company GAME Digital Acquires Ads Reality to Open up Retail, Marketing and Customer Experience StayinFront Partners with Augment for Retail Execution Solution Apple Takes Over Flyby Media, an AR Startup Apple Acquires Metaio Oculus Takes Over Surreal Vision Epson Partners with Ngrain for 3D Augmented Reality Technology Singtel Inks Partnership with Infinite Studios Struan Moore Signs Agreement with Blippar Strata Inks Partnership with Augment for AR App Inglobe Technologies Partners with VTT for ARmedia 3D SDK Blue Star Partners with Toys R Us to Develop an Interactive Easter Egg Hunt AR App Ford Endorses New Mustang Car with AR App
7. FOCUS ON SELECT GLOBAL PLAYERS
8. GLOBAL MARKET PERSPECTIVE
Total Companies Profiled: 103 (including Divisions/Subsidiaries 104)
- The United States (39)
- Canada (9)
- Japan (2)
- Europe (37)
- France (5)
- Germany (2)
- The United Kingdom (10)
- Italy (3)
- Spain (5)
- Rest of Europe (12)
- Asia-Pacific (Excluding Japan) (13)
- Middle East (4)
For more information about this report visit https://www.researchandmarkets.com/research/tfrm7c/global_mobile?w=5
Media Contact:
Research and Markets Laura Wood, Senior Manager [email protected]
For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716
[ Back To Mobile World Congress's Homepage ]
|