[January 23, 2018] |
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Fortumo Launches Bundling for VOD & TV Network Partnerships
The mobile technology company Fortumo
is today launching an updated version of its Bundling
Platform that opens up new partnership opportunities for video on
demand (VOD) services on its platform. Thanks to the update, VOD
providers can now partner up with satellite and cable TV networks for
user acquisition and monetization through the Bundling Platform.
"In emerging regions such as Southeast Asia, mobile phones are starting
to replace TV as the first screen of choice for consumers. VOD providers
have successfully tapped into the trend and for TV networks,
collaborating with these new players will allow to drive their TV
Everywhere strategy. Fortumo enables scale and simplicity for such
partnerships by enabling rapid launches through one integration and
platform," said Martin Koppel, CEO & Co-Founder of Fortumo.
Over the past few years, smartphone ownership has grown to similar
levels with TV ownership in both mature and emerging regions of the
world. At the same time, TV consumption is limited due to its lacking
physical reach. "Bundling brings benefits to both sides, with networks
getting mobile presence and new original content from VOD providers,
while the latter in turn gain access to a direct distributio channel
straight into the homes of millions of people," explained Martin Koppel.
Fortumo's bundling platform enables VOD providers to use the identity of
customers present on satellite and cable networks for authentication,
provision marketing offers such as free trials to them and collect
payments through broadband billing for premium content. Key features of
Fortumo's Bundling Platform include:
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Soft, hard and white-label bundling support as well as reseller
functionality in both online and offline environments
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Capability to offer discounts and free trials to users
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Support for a broad range of offer triggers and inbound channels
including top-ups, promotional emails, targeted SMS messaging
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Full-cycle user authentication, validation, entitlement and activation
management
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Consumer UI for on-boarding, activation and deactivation management
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Smooth transition from promotional offers to paid access through
broadband and carrier billing
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Integration based on REST API, SMS, coupon code distribution or custom
integration
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Scalable infrastructure to support seasonal and mass promotion
campaigns
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Real-time analytics on bundling performance and reconciliation
Fortumo offers digital merchants a comprehensive solution for customer
lifecycle management: beside bundling, its platform includes the
capability to collect payments from users through broadband and carrier
billing, as well as customer communication (2FA, notifications and
marketing) through SMS-based messaging. To service its merchants in a
scalable manner, Fortumo has partnered with more than 350 mobile
operators in 100+
countries across the world.
About Fortumo Fortumo is a digital enabling platform for
app stores and digital service providers for user, acquisition,
monetization and retention. The company connects service providers with
more than 350 mobile operators across Asia, Europe, Latin America, the
Middle East and Africa.
Service providers use Fortumo's platform to manage the end-to-end
customer lifecycle of mobile users on these networks through the
company's bundling,
carrier
billing and messaging
solutions.
Fortumo's platform is used by thousands of leading digital merchants
including Google, Spotify (News - Alert) and Electronic Arts. Founded in 2007, Fortumo
has offices in San Francisco, Beijing, Delhi, Singapore, Estonia and
Hanoi. For more information, please visit https://fortumo.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180122006757/en/
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