[December 18, 2017] |
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Southern Bank Optimizes Digital Payments to Deepen Customer Relationships, Drive Adoption and Usage of Digital Banking
Southern Bank today announced its deployment of modern digital payment
tools, building on their successful earlier launch of Picture Pay, photo
bill pay. Headquartered in Mount Olive, SC, the bank is reporting a 20
percent increase in customer usage of all digital payments with an
overall 38 percent increase in average value of money movement
transactions. The bank leverages Malauzai's PicturePay®, developed in
conjunction with Fort Wayne, Ind.-based Allied
Payment.
"Providing our customers with modern, digital payment tools is a
priority for the bank," said Sondra McCorquodale, senior vice
president/alternate delivery channel manager at Southern Bank. "This
includes offering self-service channels that are easy to use, provide
value and enhance the overall customer relationship. As the industry
evolves, adding more payment options and services is key to providing a
superior customer experience and in turn is a significant competitive
advantage."
In addition to PicturePay, the bank has implemented other money movement
features such as remote deposit capture (RDC), and P2P.
Ralph Marcuccilli, president and CEO of Allied, said, "As community
financial institutions continue to evolve and adapt to today's digital
banking environment, it is important to roll out features like
PicturePay® and P2P to build loylty among existing account holders and
attract new customers. How simple - taking a picture revolutionized
payments and now we are excited to partner with Malauzai again on our
latest P2P product to really provide differentiation in today's market."
Malauzai has seen strong adoption and an almost 40 percent increase in
overall usage of money movement features. Earlier this year, the company
conducted a comprehensive
research report on the state of mobile banking, highlighting P2P
usage had increased by 13 percent alone over previous years, also noting
the growth in other mobile-based payment features.
"Mobile-based money movement features like PicturePay, RDC, A2A and P2P
are growing in demand and popularity, whatever we can do to help our
customers like Southern Bank have access to the latest innovations and
stay competitive, we fully support," said Robb Gaynor, CPO, Malauzai.
About Malauzai Software Malauzai was incorporated in 2009 in
response to the growing demand for a technology company that could
provide innovative mobile solutions for community financial
organizations. As a cool company in a cool town with a focus primarily
on community financial institutions, Malauzai provides Consumer, Small
Business, Business, Employee SmartApps™, that enhance the
customer experience for mobile and Internet banking, ultimately
resulting in increased value for financial institutions.
About Allied Payment Network Allied Payment Network is an
innovation-leading provider of emerging bill pay technologies to the
financial services and retail industries. With its award-winning
solution, PicturePay®, Allied pioneered the first mobile photo bill pay
application for smartphones and has brought the same level of innovation
to its full suite of online and mobile bill pay channels, including
solutions for Internet bill pay, small business payments,
over-the-counter payments, P2P and online loan payments, among others.
Allied's role is to make the bill paying process easier and more
convenient for consumers, and more efficient and cost effective for the
financial institutions who serve them. For more information, visit www.AlliedPayment.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171218005741/en/
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