[December 14, 2017] |
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Pandora Unlocks On-Demand Listening With Video Ads
Pandora (News - Alert) (NYSE:P), the largest streaming music player in the U.S., will
now offer ad-supported listeners access to on-demand listening
experiences after viewing a 15-second video ad. When listeners search
for a specific song, album or playlist, or have one recommended to them
by Pandora, they'll have the option to view the ad in order to unlock a Pandora
Premium listening session. With these additions, Pandora now offers
the best mobile and tablet solution in the market for music-lovers
seeking an on-demand listening experience, whether you watch an ad or
pay for a subscription.
"Our ad-supported listeners' top request has consistently been the
ability to directly play the specific songs, albums, or playlists they
want," said Roger Lynch, President & CEO, Pandora. "These new features
address that need by marrying rewards-based advertising with the
best-in-class on-demand experience we've created with Pandora Premium.
This unrivaled experience will drive listeners to Pandora and drive
awareness for Premium, while also creating new opportunities for
artists, labels, publishers and advertisers."
"Pandora continues to deliver product enhancements that create the
ultimate music streaming destination for listeners, giving them more of
what they want, when they want it," said Chris Phillips, Chief Product
Officer, Pandora. "The ability for our ad-supported users to search and
play songs in our Premium product is game-changing not only for
listeners, but also for artists and advertisers. For artists, it creates
new avenues of promotion by providing fans with direct links to play
their music. For advertisers, it offers new ways for brands to build
trust and create value for their audience."
Pandora's new features now offer ad-supported
listeners:
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Access to music on-demand by viewing an ad: For the first time,
search and play songs, albums, and playlists by viewing a video ad to
unlock a session of Pandora Premium to enjoy music from your favorite
artists.
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The most personalized autoplay experience on the arket: Lean
in to listen to music on-demand, or lean back and let the power of
Pandora's Music Genome Project take over with recommendations unique
to each listener.
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The best listening experience on mobile: Listen to
uninterrupted music in the background on mobile devices while
on-the-go and multi-tasking with Pandora's intuitive and
easy-to-navigate mobile app.
Launched earlier this year, Pandora
Premium combines the best of Pandora's beloved personalized radio
with the ability to search and play any track or album, as well as a
unique set of playlist features tailored to each person's distinct
preferences.
This feature will enhance Pandora's existing Video
Plus solution for advertisers, which aligns 15 second guaranteed
video ad views to key product features. Brands looking to take advantage
of this opportunity can learn more HERE.
This new functionality is also available for Pandora
Plus listeners.
ABOUT PANDORA
Pandora is the world's most powerful music discovery platform - a place
where artists find their fans and listeners find music they love. We are
driven by a single purpose: unleashing the infinite power of music by
connecting artists and fans, whether through earbuds, car speakers, live
on stage or anywhere fans want to experience it. Our team of highly
trained musicologists analyze hundreds of attributes for each recording
which powers our proprietary Music Genome Project®, delivering billions
of hours of personalized music tailored to the tastes of each music
listener, full of discovery, making artist/fan connections at
unprecedented scale. Founded by musicians, Pandora empowers artists with
valuable data and tools to help grow their careers and connect with
their fans.
www.pandora.com
| @pandoramusic
| www.pandoraforbrands.com
| @PandoraBrands
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View source version on businesswire.com: http://www.businesswire.com/news/home/20171214005390/en/
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