[December 14, 2017] |
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YouCam Makeup and Estée Lauder Expand Global Partnership
Perfect
Corp. and Estée
Lauder announced today the launch of the first ever Estée Lauder
Augmented Reality Training (ART) bringing to life the world's first live
AR makeup education program for the brand's over 17,000 Beauty Advisors
around the world. The interactive live stream platform gives Estée
Lauder's Global Education team the ability to host real-time trainings
and product briefings, in which the brand's Beauty Advisors can view and
engage with directly from their mobile devices.
This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171214005739/en/
YouCam Makeup and Estée Lauder Expand Global Partnership (Photo: Business Wire)
The private live channel is transforming the way the Estée Lauder Brand
connects with its Beauty Advisors and sales teams, providing a unique
training tool that utilizes AR technology to educate, entertain and
inform. The ability for Beauty Advisors to interact and virtually try on
featured looks throughout the session, follow along on slide show
presentations, and chime in with real-time questions and feedback, helps
to maintain the intimate nature of the training.
"We are so excited to work with Estée Lauder to connect Beauty Advisors
globally for live beauty training anywhere, anytime," says Perfect Corp.
CEO, Alice Chang. "Leveraging YouCam's AR technology for beuty
demonstrations allows for engaging, interactive and effective training
in real time and at scale."
In addition to the Estée Lauder Global Education team hosting regular
live training sessions, the brand can also track attendance, engagements
and overall performance of the trainers and participants.
"We are thrilled to continue our pioneering partnership with YouCam to
bring mobile-based Augmented Reality training to our Beauty Advisors
around the world," says Stephane de La Faverie, Global Brand President,
Estée Lauder. "We believe this is a turning point in beauty education
and leveraging technology."
The Estée Lauder Global Education team kicked off their first YouCam ART
segment on Thursday, December 7 for over 600 Estée Lauder brand
employees around the world to introduce its latest innovation
Perfectionist Pro Rapid Firm + Lift Treatment.
This training initiative builds on two other technology projects
launched as a result of the Estée Lauder-YouCam partnership.
- In April, 2017, Estée Lauder initiated the partnership with YouCam for
the launch of Pure Color LOVE lipstick where customers were able to
virtually try all 30 shades in 30 seconds, and have since rolled out
Virtual Try On on over 800 devices in stores and on the YouCam app for
their Makeup franchises, globally.
- In December 2017, Estée Lauder debuted the YouCam "Look Transfer"
technology as part of an influencer launch event for new Pure Color Envy
Paint-On Liquid Lip Color. This technology recognizes the makeup shades
used on models in an advertising campaign and allows the consumer to
recreate the model's look via Virtual Try-On. This will debut for
consumers in store and through the YouCam app in 2018.
App Availability
YouCam
Makeup is available for free download on the App
Store and Google
Play.
About Perfect Corp.
With over 525 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together. Our experienced team of engineers and beauty
aficionados are pushing the frontiers of technology to create the beauty
platform of the future - a fluid environment where individuals express
themselves, learn the latest about fashion and beauty, and enjoy instant
access to the products from their favorite brands. Further information
about Perfect Corp. can be found at perfectcorp.com
About Estée Lauder:
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc.
Founded by Estée Lauder, one of the world's first female entrepreneurs,
the brand today continues her legacy of creating the most innovative,
sophisticated, high-performance skincare and makeup products and iconic
fragrances - all infused with a deep understanding of women's needs and
desires. Today, Estée Lauder engages with women in over 150 countries
around the world and at dozens of touch points - from in-store to
digital. And each of these relationships consistently reflects Estée's
powerful and authentic woman-to-woman point of view.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171214005739/en/
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