[October 22, 2017] |
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Cricket Hong Kong Announces Digital and Streaming Collaboration with Accenture and Cricket Australia to Power Hong Kong World Sixes and Hong Kong T20 Blitz
Cricket Hong Kong has entered into a partnership with Accenture (News - Alert)
(NYSE:ACN) and Cricket Australia to bring a new digital experience to
cricket fans in Hong Kong and around the world during the Hong Kong
World Sixes (28-29 Oct.) and Hong Kong T20 Blitz (6-11 Feb. 2018).
This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171022005028/en/
Match fixtures for the Hong Kong Sixes (Graphic: Business Wire)
As digital and video partners, Accenture and Cricket Australia will
deliver the first official Cricket Hong Kong mobile app. The app, which
will be available for free beginning Oct. 27 in the App Store for
iPhone (News - Alert)© and other iOS devices and in Google's Play Store for Android
devices, will provide cricket fans with video on demand, exclusive
interviews with the participating teams and players and the latest news
on both tournaments, the Sixes and the Blitz.
In keeping with Cricket Hong Kong's commitment to introducing 'Sixes
2.0' on the tournament's first staging since 2012, fans inside the
Kowloon Cricket Club, host venue for the Sixes, will be able to download
and explore the app using the free wi-fi provided by the tournament for
local spectators.
Cricket Hong Kong Director Jonathan Cummings said, "Through a
collaborative contract with Accenture and Cricket Australia, we are
providing innovative ways for fans to engage with the sport. This is an
essential part of our wider vision to become an innovation leader in the
game and fulfils our commitment to not just returning the Sixes to this
year's sporting calendar but in reinventing it for a new era in the
game."
"Our vison is to introduce our showcase events to new audiences around
the world and we are confident that we will be able to do that by
working closely with our new partners, who have already had a great deal
of success in revolutionising the landscape for the sport," continued
Cummings.
During the tournaments, users of the app will be able to access
comprehensive match statistics and live text commentary, capturing team,
player and match data.
James Kim, a managing director at Accenture who serves as the company's
digital lead within its Communications, Media & Technology operating
group in Asia-Pacific, said, "It's an exciting time to be involved in
sport, and the Sixes and the Blitz are two highly entertaining
tournaments perfectly aligned for delivering digital experiences. Sport
is unpredictable and continues to evolve, much like the expectations of
Cricket fans, so it's important to constantly innovate to provide fans
with the best experience possible by bringing them all of the action in
the most exciting way."
Finn Bradshaw, head of digital at Cricket Australia, said, "Our
award-winning digital products have transformed the way Australian fans
engage with cricket. We're proud to be able to assist other cricket
boards in growing the size and passion of their fan base with
world-class digital experiences."
The Hong Kong World Sixes will be held on Oct. 28 and 29 at the Kowloon
Cricket Club and will feature eight international teams taking part in
23 45-minute matches.
About Cricket Hong Kong
A member of the Sports Federation and Olympic Committee of Hong Kong,
China, Cricket Hong Kong was granted associate membership of the
International Cricket Council in 1969 and made their maiden appearance
in the ICC Trophy in 1982. Ten years later, the first Hong Kong Sixes
was contested, introducing new innovation into the game and inspiring
similar short-format competitions worldwide. Hong Kong played its first
One Day International matches in 2004, and has since qualified for the
ICC Intercontinental Cup and ICC World Cricket League Championships.
Hong Kong has ODI status until the 2019 ICC World Cup. With several One
Day International and First Class victories to their credit, the
national team has reached as high as 10th in the world in T20
Internationals. Cricket is one of Hong Kong's fastest growing sports,
with over 4000 players playing in elite and recreational leagues across
men's, women's and youth grades.
About Accenture
Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions - underpinned by the world's largest delivery network -
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With approximately 425,000 people serving clients in more
than 120 countries, Accenture drives innovation to improve the way the
world works and lives. Visit us at www.accenture.com.
About Cricket Australia
Cricket Australia is the national governing body for the game in
Australia, and connects with cricket at the local level through the
eight state and territory associations. Its vision is for cricket to be
Australia's favourite sport, and a sport for all Australians.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171022005028/en/
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