[September 25, 2017]

NelsonHall Appoints Dave Mayer to Lead RPA & Cognitive Services Research

NelsonHall, the leading global analyst firm dedicated to helping organizations adopt new digital process models, is delighted to welcome Dave Mayer, who joins as Senior Analyst responsible for NelsonHall's RPA & Cognitive Services research program. Dave will drive NelsonHall's leading-edge research in the areas of robotic process automation (RPA), artificial intelligence, cognitive business, and machine learning.

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Dave Mayer to Lead NelsonHall's RPA & Cognitive Services Research (Photo: Business Wire)

Dave joins NelsonHall from Wipro (News - Alert) Digital, where he served s Global Head of Insights and Practice Director for Marketing Analytics. Previously, he served as Chief Data Officer for marketing sciences consultancy Aristeia, where he worked with clients from startups to the Fortune 10 on the task of bringing AI and cognitive capabilities to bear on marketing and brand development challenges. Dave has extensive experience in international business, with previous consulting engagements in 14 countries across four continents for clients including Oracle (News - Alert), AT&T Wireless, Pizza Hut, General Electric, and Intel.

Based in the U.S., Dave has a Bachelor's degree in Finance from Colorado State University, an MS in Marketing from the University of Colorado, and an MA in Anthropology from the University of Colorado.

Dave's appointment is the latest in a series of key additions to NelsonHall's team, which is expanding in response to market demand for its unique brand of rigorous and insightful research and advice. John Willmott, NelsonHall's CEO, said "I'm delighted to welcome Dave to our global analyst team, which is continuing to grow as we focus on helping organizations understand, adopt, and optimize the next generation of digital business process models. Dave brings a wealth of exciting and relevant experience in the application of AI and cognitive services that will help drive our research in this vital area, and deepen the insights we deliver to our clients."

About NelsonHall:

NelsonHall is the leading global analyst firm dedicated to helping organizations understand the 'art of the possible' in next generation IT and business services. With analysts in the U.S., U.K., and Continental Europe, NelsonHall provides buy-side organizations with detailed, critical information on markets and vendors (including NEAT assessments) that helps them make fast and highly informed sourcing decisions. And for vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall's research is based on rigorous, all-original research, and is widely respected for the quality, depth and insight of its analysis.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170925005970/en/

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