[August 22, 2017] |
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Amid Skyrocketing TCPA Fines and Lawsuits, Upcoming Discussion Will Deliver Consumer Outreach Insights for Brands and Call Centers
iconectiv (News - Alert), an authoritative partner of the global communications
industry, connecting more than two billion people every day, is
spearheading efforts to educate and advise brands, contact centers and
businesses of all sizes on the severe legal vulnerabilities associated
with consumer outreach under existing Telephone Consumer Protection Act
(TCPA) regulations.
As part of its ongoing campaign to increase TCPA awareness, iconectiv's
Dee Eslinger will facilitate a marketing strategy-focused "Brain
Exchange" session at Connect
2017 - The Mobile CX Summit in Philadelphia tomorrow, Aug. 23, 2017.
The roundtable participants will discuss the costly challenges that
brands, call centers and business owners face in a TCPA lawsuit-friendly
era, and explore the latest technologies developed to mitigate these
financial woes.
A recent Twillio
study found that while 9 in 10 consumers wish to increase text message
communication with busineses, stringent TCPA guidelines make consumer
outreach tricky. Under the TCPA, a business can be fined up to $1,500
per text if a message is delivered to an unintended recipient. With
approximately 45 million U.S. mobile numbers assigned to new users each
year, getting the right message to the intended consumer is increasingly
challenging for brands conducting consumer outreach. Consequently,
TCPA-related lawsuits have increased dramatically following highly
publicized class action legal settlements that have reached
extraordinary amounts, including a recent $280 million settlement
against Dish Network.
A telecommunications industry leader for more than 30 years, iconectiv
is uniquely positioned to provide valuable insight on how best to
leverage existing telecom registries and databases to conduct
trustworthy consumer outreach. To mitigate TCPA-related risk for contact
centers, the New Jersey-based firm recently launched Right
Party Verification for Messaging. The new service helps contact
centers deliver messages to the correct owner of a mobile phone who has
provided previous explicit consent to receive them.
About iconectiv
At iconectiv, we envision a world without boundaries, where the ability
to access and exchange information is simple, secure and seamless. As
the authoritative partner of the communications industry for more than
30 years, our market-leading solutions enable the interconnection of
networks, devices, and applications for more than two billion people
every day. Working closely with private, government and non-governmental
organizations, iconectiv has intimate knowledge of the intricacies and
complexities of creating, operating and securing the telecommunications
infrastructure for service providers, governments and enterprises.
iconectiv provides network and operations management, numbering,
registry, messaging and fraud and identity solutions to more than 1,200
customers globally. A US-based company, Telcordia (News - Alert) Technologies, does
business as iconectiv. For more information, visit www.iconectiv.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170822006148/en/
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