[June 27, 2017] |
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Amazon App Customers Get First Look at Exclusive VALERIAN Content Weeks Before the Highly-Anticipated Movie Release
(NASDAQ:AMZN) - Amazon, EuropaCorp and STXfilms are teaming up to
premier never before seen movie clips and content from VALERIAN AND
THE CITY OF A THOUSAND PLANETS, this summer's most groundbreaking
and original sci-fi adventure, exclusively on the Amazon App. Starting
today, customers have access to actual film clips simply by using the
camera search feature. To reveal the exclusive content, customers open
their Amazon App, tap the camera icon and then point it at the large
printed code at the bottom of most Amazon boxes shipped across the US.
Pointing the camera at VALERIAN artwork, like the movie poster or
IMDb movie page will also work. Finally, starting tomorrow, Amazon App
iPhone (News - Alert) customers can access the exclusive content by tapping the "i"
button an any character within the Amazon Stickers feature of camera
search. VALERIAN will be released by STXfilms on behalf of
EuropaCorp on July 21st and exclusive content will continue
be added to the Amazon App through July 23rd.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170627006511/en/
Unlock exclusive VALERIAN content by pointing the camera search feature within the Amazon App at most Amazon boxes. (Photo: Business Wire)
"Camera search within the Amazon App allows customers to point their
camera at nearly anything and receive product recommendations from
Amazon, so what better way to unlock exclusive content from the most
futuristic film of the summer," said Gautam Bhargava, VP Amazon Visual
Search. "In fact, we were so excited about revealing this special
content within our app we wanted to give customers not one, but two ways
to view never before seen clips. We also created special edition VALERIAN
stickers to celebrate the movie release, which if clicked upon will
also grant customers access to the highly anticipated scenes."
"We're excited to partner with Amazon on a transformative new way for
fans to engage with VALERIAN content. By activating visual search
to bring people an exclusive experience at such a large scale, VALERIAN
and Amazon are taking mobile discovery to the next level," said Amy
Elkins, EVP of Media and Marketing Innovation at STXfilms.
Unlock Exclusive Content Using Camera Search
Amazon has long been the leader in mobile visual search, starting with
the launch of camera search in the Amazon App in 2009. That first
pioneering solution helped customers search for reviews, availability
and pricing for products such as books, CDs and DVDs by pointing their
phone's camera at the product. Since then, the solution has matured to
offer many new features. Using modern artificial intelligence techniques
in deep learning and machine vision, camera search now recognize common
everyday objects such as shoes, jeans, sunglasses and more including
hundreds of millions of products within over 3000 categories. To explore
exclusive VALERIAN content, customers simply open their Amazon
App, tap the camera icon and then point it at the large printed code at
the bottom of most Amazon boxes or at VALERIAN artwork like the
movie poster or IMDb movie page at www.imdb.com/valerian.
Unlock Exclusive Content by Using Special Edition VALERIAN
Amazon Stickers
Amazon Stickers launched last month and is an entertaining augmented
reality feature designed to provide Amazon App customers a delightful
experience for virtual shopping and visualizing products in their own
home. Looking for gift inspiration? Want to see if that couch matches
your living room? Need a second opinion on that yellow hat you like?
Amazon Stickers provides a fun way to find, view, and share products on
Amazon with friends and family. The special edition VALERIAN
Stickers include characters like Sergeant Laureline, K-Tron, DA, Doghan
Daguis, and Major Valerian and unlock special content when customers tap
on the "i" above them. Starting tomorrow, you can find these VALERIAN
Stickers and more by tapping on Amazon Stickers within the Camera Search
function on the iOS Amazon App. Make sure you have the latest version of
the app for access.
About VALERIAN AND THE CITY OF A THOUSAND PLANETS
VALERIAN AND THE CITY OF A THOUSAND PLANETS is the visually
spectacular new adventure film from Luc Besson, the legendary director
of The Professional, The Fifth Element and Lucy, based on the
ground-breaking comic book series which inspired a generation of
artists, writers and filmmakers.
In the 28th century, Valerian (Dane DeHaan) and Laureline (Cara
Delevingne) are a team of special operatives charged with maintaining
order throughout the human territories. Under assignment from the
Minister of Defense, the two embark on a mission to the astonishing city
of Alpha-an ever-expanding metropolis where species from all over the
universe have converged over centuries to share knowledge, intelligence
and cultures with each other. There is a mystery at the center of Alpha,
a dark force which threatens the peaceful existence of the City of a
Thousand Planets, and Valerian and Laureline must race to identify the
marauding menace and safeguard not just Alpha, but the future of the
universe.
About STXfilms
STXfilms is a division of STX Entertainment, a global next-generation
media company whose mission is to unlock the value of the direct
connection stars have with their fans through the development,
financing, production, marketing and distribution of film, television,
VR, digital video, music and live entertainment content. It is the
industry leader in transforming beyond traditional platform-driven
content to creating talent-driven enterprises.
The company is led by accomplished businessman Robert Simonds and was
co-founded by Bill McGlashan, managing partner of the leading global
private investment firm TPG. Other investors include Hony Capital, a
leading private equity firm in China; PCCW (News - Alert), Southeast Asia's largest
Internet and cable services provider; Tencent Holdings, China's leading
provider of online products and services; Dominic Ng, Chairman of East
West Bank; DNS Capital (representing the business interests of Gigi
Pritzker and her immediate family); and Beau Wrigley, former Chairman
and CEO of the Wm. Wrigley Jr. Company, among others. With these
strategic relationships, the company is uniquely positioned to maximize
the impact of content worldwide, with direct passage into the China
market.
For more information, please visit https://stxentertainment.com/
About EuropaCorp
EuropaCorp is one of Europe's leading film studios. Founded in 1999,
EuropaCorp has operations spanning production, theatrical distribution,
video and VOD, and television sales. EuropaCorp also has international
rights, partnerships and licensing, production and soundtrack publishing
activities. The Group has also been producing TV series since 2010.
EuropaCorp's integrated business model allows it to benefit from
diversified sources of revenue. With a line-up boasting various types of
films and a very strong foothold in international markets, the Group has
produced France's biggest international hits in recent years. EuropaCorp
was founded by French filmmaker, screenwriter and producer Luc Besson.
The Group owns a catalogue of 500 movies.
About Amazon
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170627006511/en/
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