[June 23, 2017] |
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Etisalat Introduces BlazeOn, Based on Comptel's FWD Solution, to Nigerian Mobile Subscribers
Comptel
Corporation (NASDAQ OMX Helsinki: CTL1V) today announced that
Etisalat (News - Alert) Nigeria is launching its time-based mobile data solution
BlazeOn, powered by Comptel's FWD
solution, in the Nigerian market.
According to the Etisalat Nigeria's Director, Consumer Segment, Adeolu
Dairo, "Most internet users in Nigeria don't know how much mobile data
they consume while browsing or streaming. BlazeOn, our time-based data
plan addresses this situation by redefining the purchase experience for
our customers. BlazeOn demonstrates Etisalat Nigeria's commitment to
deliver superior customer experience to its subscribers. Our goal is to
create more value for our customers by improving quality and introducing
innovation. By getting more people online, we hope to empower Nigerians
to reach their potential and thereby stimulate the economy".
FWD is a cloud-based solution that enables contextual, time-based data
packages to be purchased directly from end user devices. It makes the
data purchasing process more personal for consumers, allowing them to
purchase mobile data in bite-sized chunks that are easier to understand
and manage than traditional, rigid data packages. Distributing FWD
through a white-label approach also provides operators with a new way to
leverage their trusted brand with existing and new customers, while
maximizing data revenues.
With FWD's dynamic pricing capabilities, Etisalat also has the option to
create data "happy hours" and differentiate pricing at off-peak or peak
hours. During these times, FWD's management platform allows the operator
to create, price and target the specialized data offering in real-time,
and then monitor its perfrmance to better tailor future offerings.
"By expanding our relationship with Etisalat, Comptel is thrilled that
FWD will continue to bring mobile internet access to regions across the
world where customers have only had limited connectivity options" said
Harry Järn, Chief FWD of Comptel FWD. "Comptel is impressed with
Etisalat's performance in other emerging markets thus far and looks
forward to seeing the Nigerian market's response, to more personalized,
flexible data plans."
FWD also serves as the engine for various other time-based mobile data
solutions, including New Zealand mobile operator 2degrees; DNA, the
leading provider of prepaid mobile subscriptions in Finland; Robi Axiata
Ltd, the fastest growing telecommunications operator in Bangladesh; and
Etisalat Sri Lanka, among others.
Resources
-
Learn more about FWD,
and watch
this video to learn how telecommunications operators can benefit
from Comptel's disruptive digital sales channel.
About Etisalat
In just eight years of operations, Etisalat Nigeria has become a major
industry player with a growing subscriber base of over 20 million in a
highly competitive market. Its portfolio of voice and data-centric
products include - easystarter, easycliq, easybusiness, easyblaze,
cliqlite, classic postpaid and easyflex; all tailor-made to meet the
needs of its customers.
Etisalat Nigeria is committed to delivering innovative solutions and
superior quality of service to its growing customers.
About Comptel Corporation (News - Alert) Life is digital moments. Comptel
perfects these by transforming how you serve, meet and respond to the
needs of "Generation Cloud" customers.
Our solutions allow you to innovate rich communications services
instantly, master the orchestration of service and order flows, capture
data-in-motion and refine your decision-making. We apply intelligence to
reduce friction in your business.
Comptel has enabled the delivery of digital and communications services
to more than 2 billion people. Every day, we care for more than 20% of
all mobile usage data. Nearly 300 service providers across 90 countries
have trusted us to perfect customers' digital moments.
For more information, visit www.comptel.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170623005013/en/
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