[February 24, 2017] |
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Layer Acquires Messaging Startup Cola to Help Businesses Improve Customer Engagement
Layer Inc. announced the acquisition of Cola, a messaging startup known
for the Cola Messenger app and the Cola Bubble platform, which
transforms simple communications into actionable and collaborative
messages. Layer also announced a $15 million Series B round of venture
capital funding led by Greycroft Partners with participation by
Microsoft (News - Alert) Ventures, Salesforce Ventures, and other previous investors.
Layer's award winning Communications Platform enables today's businesses
to engage customers through all stages of the customer lifecycle-from
customer acquisition to service and support-across mobile, web, email
and voice channels to deliver unique, brand consistent, customized
experiences. Where email, phone and the desktop web were once sufficient
channels for managing customer relationships, real-time messaging user
experiences have taken hold as the default mobile communications format
all over the world. Layer is the market-leading innovator enabling
businesses to connect with their customers both through their products
and in the customer's preferred mobile-first experience-all while
embracing legacy channels such as email, voice and desktop browsers.
There are many benefits to linking Layer's ability to power customer
conversations with business process flows-improved customer acquisition
velocity, increased customer retention, and higher overall customer
lifetime value.
"With this new acquisition, Layer is extending its messaging platform to
give brands access to Cola technology-interactive, stateful messages
that live inside a conversation," said Ron Palmeri, CEO of Layer. "We've
seen messaging evolve from simple chat into a rich stream of events.
Now, developers using Layer will have a framework to make these events
interactive and collaborative. A few taps inside an interactive message
can replace multiple back-and-forth texts, making th customer
conversation more efficient and delivering better business results via
retention, engagement, funnel velocity and conversion rates."
Examples of Cola technology include placing an order with one tap,
scheduling an appointment, quickly voting on one or more options or
seeing the live location of a delivery.
"There's a ton of synergy between the missions of Layer and Cola. This
is a perfect place for us to join forces with a company that very much
shares and understands our vision," said Cola CEO, David Temkin. "Cola
technology will be available to Layer's entire developer ecosystem,
incorporating our platform into the hundreds of apps that Layer
developers are building-and that's something of which we're very proud."
"The consumerization of technology has brought enterprise solutions to
the cloud and made them accessible on any device. We see that
communication between companies and customers is the next wave of this
movement," said Mike McEvoy, COO and Co-Founder of Cola. "By embedding
collaborative applications within messaging, we unite the efficiency of
enterprise apps with consumers' preferred means of communication to
create an instant-connection channel with both context and meaning."
The acquisition brings Cola's deep bench of engineering talent to Layer.
Jeremy Wyld, CTO of Cola, will join Layer as Chief Architect along with
other engineers from the Cola team. Wyld was a key member of Apple's (News - Alert)
original iPhone engineering team and led development of the first
iPhone's networking and telephony software, which eventually became iOS.
Who uses Layer?
Hundreds of enterprises rely on Layer, the leader in this category, to
embrace the new mobile messaging UX as the core format for their
customer conversations. "We chose the Layer platform because
fundamentally we wanted to have most of the transaction happen in the
conversation itself," said Justin Hughes (News - Alert), VP of Product at Trunk Club, a
Nordstrom company. "It was really important to us that messaging wasn't
just this clunky thing that we used to send links to customers. Layer's
vision of powering the aggregated customer conversation aligned
perfectly with ours."
About Layer
Even in a hyper-connected mobile-first world, business remains about
people, relationships, and communication. Layer's award winning
(TechCrunch Disrupt, San Francisco) Communications Platform powers
invaluable conversations that enable brands to embed rich, engaging
communications experiences directly into customer conversations across
channels that boost both customer engagement and retention. Layer has
raised $23 million from leading investors Microsoft Ventures, Greycroft
Partners, SV Angel, AME CLoud Ventures, Promus Ventures, CrunchFund, and
Fuel Capital as well as leading angel investors.
About Cola
Cola is the world's first Messaging OS, designed to make texting more
convenient and provide users the full functionality of their smartphone
without leaving a conversation. Cola was founded by a team of seasoned
Silicon Valley veterans. Investors include Tribeca Angels, Naval
Ravikant and his AngelList Syndicate, which includes AOL (News - Alert) founder Steve
Case, Brad Garlinghouse, and other prominent angel investors. Cola is
headquartered in San Francisco, California.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170224005015/en/
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