YP Dine Now Available in Apple Maps for Instant Reservation Bookings

Users can Discover, Reserve and Order food through YP Dine in Apple Maps

MONTREAL, Jan. 19, 2017 /CNW Telbec/ - Yellow Pages (TSX:Y), a leading digital media and marketing solutions company, announced today the integration of YP Dine into Apple Maps to make restaurant reservations simpler than ever for those seeking a nearby place to eat. YP Dine is Yellow Pages' award winning food and dining digital experience serving both Canadian foodies with its discovery, reservation and ordering tools, and restauranteurs with its table booking and optimization solutions.

"Yellow Pages is constantly striving towards creating a better experience for users, while generating value for our customers" said Matthieu Houle, Vice-President, Digital Media of Yellow Pages. "Along with providing key business information for Apple Maps' users, reservations will now only be a click away, ultimately creating a syndicated and simplified booking experience for restaurant seekers, and optimizing the restauranteurs' opportunities to get more footsteps into their doors."

The YP Dine integration will appear when users click on a restaurant, revealing additional information about the business such as address, phone number, website, hours of operation, and ratings and reviews provided from Yellow Pages' database. For Canadian restauranteurs, this translates in a greater visibility and an extension of their reservation solution to pple users.

The YP Dine mobile app offers a one-stop shop for Canadians looking for their next culinary experience. With unique features like geolocalized search for restaurants, bars and nightlife based on mood and/or activity, recommendations from local food experts through playlists, as well as online reservation and ordering options, YP Dine responds to the lifestyle needs of diners. For restauranteurs, the YP Dine solution provides benefits to manage, optimize, review, promote and build customer loyalty in one place. YP Dine is available in nine cities across Canada including: Toronto, Montreal, Vancouver, Edmonton, Calgary, Ottawa, Halifax, Quebec City and Victoria.

With one of Canada's largest and richest databases of local merchant information, which includes data on approximately 1.9 million business listings in Canada, Yellow Pages content helps Canadians discover their neighbourhoods and make smart purchase decisions.

About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian digital media and marketing solutions company that supports neighbourhood economies by helping local businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada's leading local online search properties including YP.ca^TM, RedFlagDeals.com^TM, Canada411.ca^TM, the Comfree/DuProprio network and YP NextHome. The Company also holds the YP, YP Shopwise, YP Dine, RedFlagDeals, Canada411, 411, Bookenda, DuProprio, ComFree and YP NextHome mobile applications and Yellow Pages™ print directories. Through Mediative, Yellow Pages is a leader in national advertising through its various channels and services devoted to North American businesses. The Company also owns JUICE Mobile, a mobile advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. For more information visit www.corporate.yp.ca.

SOURCE Yellow Pages

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