[January 16, 2017] |
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Displaydata Announces Availability of New Aura29F Electronic Shelf Labels (ESLs) for Grocery Store Freezers
Displaydata,
the world's number one supplier of three-color, fully-graphic ESLs,
today announced the immediate availability of the Aura29F ESL, a new
addition to the Displaydata suite of ESL products, designed and
optimized for use in the frozen sections of retail stores. The new
Aura29F offers the same features as the existing
Aura range, with the added benefit of operating in the temperature
range used in retail store freezers of between -13°F and 32°F.
Displaydata also announced the availability of the Guard42, which
protects its Aura42 and Chroma42 ESLs from moisture and other elements
typically found in delicatessen, fish and meat counters of retail
stores. The opening of the new support center and the extension of
operational hours to 24 X 7 X 365 enforces Displaydata's investment in
its North American business and extends its advantage in the region with
more ESL experts and support staff on the ground than any other ESL
supplier.
Both the Aura29F and the Guard42, along with Displaydata's suite of
industry-leading ESLs, will be on display in booth #4225 at the National
Retail Federation's 2017 Big Show in New York City, January 15-17.
"We are pleased to bring to market our new Aura29F freezer label, as
well as the Guard42, to the world's largest selling range of
fully-graphic ESLs," said Andrew Dark, CEO, Displaydata. "As the world's
number one supplier of three-color, fully-graphic displays, we listen
closely to our customers. Our tier-one customers wanted the ability to
apply dynamic promotional strategies in their freezer sections, as they
do in the rest of their stores, and we have answered their request. With
the largest 3 color, fully graphic installed base in both North America
and Europe, we continually look to provide innovative extensions to our
category-leading ESL solution. The newly available displays are made
available at the same time that our enterprise, control and monitoring
solutions add more functionality to make managing hundreds of stores
with millions of electronic displays even more automated and simple.
This gives retailers more time to serve customers and improve sales in
store, rather than printing, cutting out and inserting paper into shelf
edge. Our new U.S. Support Centre in Atlanta provides round-the-clock
service and enhances our operation in North America, which is already
the largest in the ESL sector."
Featuring the latest electrophoretic display technology (EPD),
Displaydata's Aura29F ESLs are fully-graphic, black on paper-white
displays, offering best-in-class readability with a near 180° viewing
angle. The freezer label offers a freeform and flexible label design
that enables any combination of text or images, including scanable QR
codes and manufacturer's barcodes, to be displayed inside freezer
cabinets. Additional features of the new Aura29F ESL include:
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True two-way communication. Each ESL features powerful two-way
broadcast of price, product and promotional content to ensure 100%
accuracy. Each individual Aura29F ESL can respond back to
headquarters, confirming updates have been received and activated.
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Remote and automatic update of firmware to ensure image quality is
optimized using DisplaydataLUT™. An exclusive technology to
Displaydata, DisplaydataLUT™ enables superior image quality
across all temperature ranges in the Displaydata product range.
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Rich content for effective store promotions and improved store
operations. The Aura29F delivers rich content digitally, helping
to influence shopper purchasing decisions at the shelf edge. As well,
each ESL has up to six pages in memory that can be used to quickly and
centrally deploy new promotions from headquarters, provide store
associates with merchandising information, and enable them to
undertake customer service, replenishment and inventory management
tasks more efficiently.
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Low power, long life. The Aura29F includes bi-stable displays
that require zero power to retain their image, enabling a battery life
of three years with an average of three updates per day. The ESL comes
standard with replaceable batteries to ensure extended display life.
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Versatility and personalization. The Aura29F can be managed
across the Enterprise by Displaydata's Dynamic Software Suite and in
store is controlled by the same RF infrastructure as the rest of
Displaydata's range of ESLs.
The Guard42 enclosure is made with fish acid-resistant plastic and is
easy to clean and disinfect. The enclosure, designed for the Aura42 and
Chroma42 ESLs, offers a hygienic design that reduces areas on an ESL
prone to bacterial growth and is the ideal solution for areas in a
grocery store with misters. As well, the enclosure comes with a "notes"
area on the back, providing store associates the ability to write
information such as product expiration dates, open-on dates and
promotions. The Guard42 adheres to the FDA-21 standard.
Displaydata's dedicated support center, located in the Bank of America
building in Atlanta, will open in Q1 2017, enhancing the existing global
support network that Displaydata operates and will become the hub for
worldwide operational support coordinating Displaydata's other worldwide
support locations.
Media who would like to meet with Displaydata at NRF 2017, please
contact Kathleen See at [email protected]
or 601.757.2625. To learn more about Displaydata or to schedule a
product demo at NRF, please contact [email protected].
About Displaydata
Displaydata is the leader in the design and supply of fully graphic
electronic shelf labels (ESLs). We were first to market with three-color
ESLs and continue to lead this category, having shipped millions of
labels. We work in close partnership with many of the world's largest
retail brands and have operations in the US, Europe, LATAM and Asia. We
help retailers optimize revenues and margins by improving the customer
experience at the shelf-edge, where most purchasing decisions are made.
Displaydata's ESLs, with the option of integrated Bluetooth Low Energy
beacons, enable retailers to control and drive in-store pricing and
promotions with speed, agility and consistency. Fully graphic and
available in three colors, the ESLs can display product, price,
promotion, stock levels, social reviews, currency details and much more.
Displaydata's ESLs are part of an architecture designed in partnership
with retailers to be enterprise ready. The trusted platform is simple to
install and needs the least amount of in-store hardware of any vendor.
The wireless network is secure and the robust software enables the
centralized management of any number of ESLs, across any number of
stores.
For more information, please visit: www.displaydata.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170116005029/en/
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