5th China Digital Marketing Innovation Summit

SHANGHAI, Dec. 5, 2016 /PRNewswire/ -- The 5th China Digital Marketing Innovation Summit will be held at the Crowne Plaza Shanghai Noah Square on March 9 and 10, 2017. The Summit is organized by ECV International Shanghai Co., Ltd.

According to the 2015--2020 China's Internet of Things Market Operation Situation and Investment Prospects Assessment Report published by China Industrial Information Network (http://www.chyxx.com): Currently, China's digital marketing is in rapid growth, and in the past three years, the yearly market growth was above 40% on average, highlighting the mobile app development trend of digital marketing, and in the future mobile app will become the main battlefield of advertising & marketing.

With the development of VR, AR, intelligent experience store, digital interactive advertising and other new technologies, a brand by virtue of technology can reshape the user experience scenarios, bring immersive user experience, build brand new communication and dialogue environment with users, and thereby enhance user's in-depth brand recognition and emotional connection. Users change from passive recipients to part of the experience and active participation in brand marketing, prospective consumers are more likely to become actual consumers and spread this kind of experience.

Along with users consumption personalization and communication channels diversification, the value of content is rediscovered, to inspire creative marketing professionals who should conside more from the user's point of view, so that technology and content will better serve the original intention of brand communication.

The focus of this conference is to explore how to integrate mobile digital marketing strategy, achieve user-centric creative content, interactive marketing technology, new visual marketing technology, native advertising, and smart marketing, and enhance personalized experience business model transformation, help enterprises to complete the digital transition in the mobile Internet era.

This summit will include:

• Wonderful Speeches by the Executives of Well-known Social Media Platform and Relative Enterprises
• Over 150 C-level executives and decision-makers of medium to large organizations from garments, consumer goods, cosmetics, home appliances and digital products, finance, aviation, automobile, real estate, media/public relations, advertising, electric power and automation, and consulting firms.

The summit will focus on the hot topics as below:

• Where Next for the "Internet Plus" Initiative?
• Getting it Right with VR Mobile Video Advertising
• Data-driven Cross-channel Engagement
• Reach Consumers with Personalized, Relevant Communications in Real Time
• Baidu's Smart Marketing Strategy in the AI Age
• How VR is Amazing Brand Experiences
• Panel Discussion: Creating High -quality Content, Taping Brand IP under the Background of Consumption upgrade
• DT Driven Ecommerce & Brand Marketing
• The Road to Brand Broadcasting: Engaging the C Suite with Content Marketing
• Building a Customer-obsessed Operating Model
• KPIs for Measuring Content Marketing ROI
• How Brand Compete on Live Platform, Make Marketing ROI, Flow Performance
• How will VR/AR Impact Programmatic?
• The Exploration and Practice of SCRM from Haier
• Cracking the Code of Creativity
• The Best Way to Engage your Loyalty Fans
• How the User is Shaping your Business: Multi-channel Marketing in a Complex Digital World
• Xiaomi ,the New World of Marketing

More details, please visit our official website:

China Digital Marketing Innovation Summit 2017

http://www.ecvinternational.com/2017DigitalMarket/

http://www.ecvinternational.com/asiatextile2015/

Contact Us:

More Forum Information

Ms.Torey Shan
Tel: +86 21 66059539 ext 814
Mob: +86 18817364877
Fax:+86 21 6605 2939
E-mail: [email protected]

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