[October 26, 2016] |
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Strategy Analytics: Global Smartphone Shipments Recover 6 Percent to 375 Million in Q3 2016
According to the latest research from Strategy Analytics (News - Alert), global
smartphone shipments grew 6 percent annually to reach 375
million units in Q3 2016. Samsung (News - Alert) maintained first position with 20
percent global smartphone marketshare, while OPPO grew 140 percent
annually and was the star performer.
Linda Sui, Director at Strategy Analytics, said, "Global smartphone
shipments grew an improved 6 percent annually from 354.2 million units
in Q3 2015 to 375.4 million in Q3 2016. This was the smartphone
industry's fastest growth rate for a year. As expected, the global
smartphone market reached a bottom in the first half of 2016, and the
growth outlook for the second half of this year is improving due to
several big new product launches from Apple, Huawei (News - Alert) and others."
Neil Mawston, Executive Director at Strategy Analytics, added, "Samsung
shipped 75.3 million smartphones worldwide in Q3 2016, falling 10
percent annually from 83.8 million units in Q3 2015. This was Samsung's
slowest growth rate for almost two years. Its global smartphone
marketshare has dipped from 24 percent to 20 percent in the past year.
Samsung's recent Galaxy Note 7 recall was handled badly, which dented
its brand image and left a large product gap in its premium smartphone
lineup. Samsung will now be looking to its next flagship launch, such as
the rumored Galaxy S8 model, to recover momentum in 2017. Apple fell 5
percent annually and shipped a lackluster 45.5 million smartphones
worldwide in Q3 2016. Apple's global smartphone marketshare has softened
from 14 percent to 12 percent in the past year. Apple has been given a
slight boost by Samsung's Note 7 missteps, but it continues to face
iPhone (News - Alert) fatigue among many consumers in major regions such as China and
Europe."
Woody Oh, Director at Strategy Analytics, added, "Huawei maintained
third position with 9 percent global smartphone marketshare in Q3 2016,
up from 8 percent a year ago. Huawei's smartphone growth rate has more
than halved, to 26 percent annually in Q3 2016, compared with 62 percent
annual growth in Q3 2015. Huawei is facing intense competition from
OPPO, Vivo and other emerging Chinese rivals such as fast-growing LeEco."
Linda Sui, Director at Strategy Analytics, added, "OPPO shipped a record
21.6 million smartphones and maintained fourth position with 6 percent
global marketshare in Q3 2016. OPPO grew 140 percent annually in the
quarter, outperforming all its major rivals. OPPO is very popular in
China and is internationalizing rapidly across India, Asia and other
emerging markets. OPPO is a rising star. Vivo surged to fifth place for
the first time ever, capturing a record 5 percent global smartphone
marketshare in Q3 2016, leaping from 3 percent a year ago. Vivo's range
of Android models, such as the V3 and X7, are proving wildly popular in
China, taking share from rivals such as Samsung, Apple and Huawei."
Exhibit 1: Global Smartphone Vendor Shipments and Marketshare in Q3 2016 1
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Global Smartphone Vendor Shipments (Millions of Units)
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Q3 '15
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Q3 '16
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Samsung
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83.8
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75.3
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Apple
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48.0
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45.5
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Huawei
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26.7
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33.6
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OPPO
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9.0
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21.6
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Vivo
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9.8
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18.3
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Others
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176.9
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181.1
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Total
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354.2
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375.4
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Global Smartphone Vendor Marketshare (%)
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Q3 '15
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Q3 '16
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Samsung
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23.7%
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20.1%
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Apple
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13.6%
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12.1%
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Huawei
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7.5%
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9.0%
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OPPO
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2.5%
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5.8%
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Vivo
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2.8%
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4.9%
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Others
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49.9%
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48.2%
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Total
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100.0%
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100.0%
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Total Growth: Year-over-Year (%)
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9.5%
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6.0%
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Source (News - Alert): Strategy Analytics
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The full report, Global Smartphone Shipments Hit 375 Million in Q3
2016, is published by the Strategy Analytics Wireless Smartphone
Strategies (WSS) service, details of which can be found here: http://tinyurl.com/j433v8p.
About Strategy Analytics: Strategy Analytics is a global,
independent research and consulting firm. The company is headquartered
in Boston, USA, with offices in the UK, France, Germany, Japan, South
Korea, Taiwan, India and China. Visit www.strategyanalytics.com
for more information.
1 Numbers are rounded.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161026007046/en/
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