[October 26, 2016] |
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OpenX Ranks First in Marketplace Quality for Mobile, Desktop and International Inventory on Pixalate's Global Seller Trust Index
OpenX, a global leader in creating programmatic advertising marketplaces
that drive superior monetization for publishers, today announced that
its exchange is ranked #1 on Pixalate's Global Seller Trust Index in all
three categories (U.S. Web, International Web, and Mobile App) for
September. This marks the third consecutive month the company topped the
U.S. rankings, and the first time any company has topped all three
indices. OpenX is now recognized as the top source of high-quality
inventory across all formats and regions.
"It's an honor to be recognized yet again for the quality of inventory
in our exchange. Delivering the highest quality programmatic solutions
for publishers and advertisers at scale requires a dedicated effort from
technology partners, especially as programmatic investment continues to
grow," said John Murphy, vice president of marketplace quality, OpenX.
"We employ one of the industry's largest marketplace quality teams, who
create and manage market-leading technology to ensure the OpenX Exchange
is the best source of programmatic inventory globally. OpenX remains
committed to not only setting, but continuously raising, the industry
standard for high-quality, fraud-free advertising experiences."
OpenX has been recognized as a leaer in quality since 2012, when the
company introduced an industry-leading Traffic Quality Monitoring
Platform to increase transparency and eliminate fraud in digital
advertising. Guaranteeing access to high-quality, fraud-free inventory
increases buyer confidence in programmatic and ensures publishers get
fair prices for their inventory.
The Pixalate Global Seller Trust Index is the international standard in
programmatic traffic quality, based on monthly analysis of more than 100
billion monthly impressions. Global quality ratings take a variety of
metrics into consideration, including overall effectiveness assessing
fraud, viewability, malware, engagement, domain masking and inventory
scores.
To access a copy of Pixalate's Global Seller Trust Index, including the
methodology, please visit: http://www.pixalate.com.
About OpenX
OpenX is focused on unleashing the full economic potential of digital
media companies. We do this by making digital advertising markets and
technologies that are designed to deliver optimal value to publishers
and advertisers on every ad served across all screens.
At OpenX we have built a team that is uniquely experienced in designing
and operating high-scale ad marketplaces. We are constantly on the
lookout for thoughtful, creative executors who are as fascinated as we
are about finding new ways to apply a blend of market design, technical
innovation, operational excellence, and empathetic partner service to
the frontiers of digital advertising.
http://www.openx.com
@openx
View source version on businesswire.com: http://www.businesswire.com/news/home/20161026006131/en/
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