[October 23, 2016] |
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Business Wire Releases 2016 Media Survey Findings at PRSA International Conference
Business Wire's 2016
media survey sheds light on how leading journalists and reporters
view today's communications, creating a blueprint for the journey news
takes from source to audience. The data was released today during the
start of the PRSA International Conference, where thousands of attendees
will connect with more than 150 industry experts from all career levels,
sectors, work environments and industries for three days of practical
insight and networking.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20161023005013/en/
The "Media Blueprint" for News Distribution and Online Newsroom Best Practices Desired by Journalists
As technology continues to evolve and push the digital age further, the
question of how journalists seek out the news they present for public
consumption has never been more important. The industry's redeveloping
identity, traditional models of news delivery and encroaching new
platforms create a wide variety of communications' tools and outlets for
brands to consider when issuing a news release.
"Keeping current on the state of the media landscape is critical for
Business Wire and our clients. The tempo of the change in the digital
media space brings both challenges and opportunities for organizations
as they look to share their news with the key audiences they need to
reach," said Scott Fedonchik, vice president of marketing at Business
Wire. "Our new 'Media Blueprint' provides a great resource to
communications professionals to help them better target, time, create
and distribute news information in order to make sure their news is
widely seen."
A glimpse at the findings
In an interesting reversal from last year's survey, this year 50% of
respondents, the majority, perceive The New York Times "traditional"
style of media as being the future of news media, while the BuzzFeed
"interactive" model came in second. When analyzing the data further it
was revealed that the BuzzFeed model does lead among the Generation X
demographic, however, the emerging journalists in the Millennial age
bracket lean towards Reddit.
Key questions were asked regarding journalists' use of newswires.
Journalists that use a newswire do so daily (54%) with nearly a quarter
using one several times a day (24%).
Online Newsrooms
While pitching the media and issuing a news release constitutes outbound
media relations, it is just as important to have an inbound resource, an
online newsroom and investor site. Our questions to the media regarding
their engagement with online newsrooms will help companies and
organizations determine if their website is properly organized and fully
utilized to meet the needs of journalists and reporters. Our findings
relay the blueprint for constructing a newsroom that the media wants and
expets.
"An organization's online newsroom is the centralized digital
communications platform that houses all news, brand articles and press
materials that both media and consumers expect to access immediately,"
stated Ibrey Woodall, vice president of web communications services at
Business Wire. "Proper functionality within an online newsroom also
enables communicators to distribute targeted email alerts desired by
registered journalists."
One expectation is that over 50% of media surveyed want between a
minimum of 1-5 years of historical press releases available within the
online newsroom, while almost 30% want the organization's entire archive.
Download
the free 2016 Business Wire Media Survey
The report and analysis are from a Business Wire survey of more than 600
members of the media from more than 40 countries - our largest study yet.
The survey covers multiple topics including:
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Integrating more interactive multimedia online
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Press release elements most beneficial to reporters
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The role of long form and short form news produced by platforms such
as BuzzFeed and The New York Times
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Reporters' increased usage of video
Click
to share these survey results via Twitter (News - Alert)
About Business Wire:
Business Wire, a Berkshire
Hathaway company, is the global leader in press
release distribution and regulatory
disclosure. Investor relations, public relations, public policy and
marketing professionals rely on Business Wire to accurately distribute
market-moving news and multimedia, host online
newsrooms and IR
websites, build content
marketing platforms, generate social engagements and provide
audience analysis that improves interaction with specified target
markets. Founded in 1961, Business Wire is a trusted source for news
organizations, journalists, investment professionals and regulatory
authorities, delivering news directly into editorial systems and leading
online news sources via its multi-patented simultaneous NX Network.
Business Wire has 29 offices worldwide to securely meet the varying
needs of communications professionals and news consumers. In 2015,
Business Wire teamed
up with Al Roker Entertainment to create BizWireTV, a bi-weekly
digital video news program that features the top trending news releases
that cross the wire.
Learn more at services.BusinessWire.com
and Tempo,
the Business Wire resource for industry trends; follow updates on
Twitter: @businesswire
or on Facebook.
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here to subscribe to Mobile Alerts for Business Wire.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161023005013/en/
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