[August 29, 2016] |
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Kochava Measuring Mobile Ad Campaigns in Every Country in the World
Kochava (www.kochava.com),
the mobile attribution, analytics and optimization company, today
announced it is officially tracking mobile ad campaigns for customers in
all 195 countries recognized by the US
Department of State with language and currency support. This
impressive global coverage has driven the company to expand its
executive team as well; announcing today new offices in Dublin and four
new executives in support of booming expansion across the globe.
According to the US Department of State, there are 195 countries in the
world. The world's leading businesses and brands depend on real-time
access to mobile advertising campaign data, and Kochava provides
unparalleled insight into this data for the largest social media,
gaming, pharmaceutical, retail, on demand content, and media companies
in the world. The company's consistent 300% year-over-year customer
growth has been impressive, demanding Kochava add to all facets of the
team; from employees to global office space. As its customer base has
spread across the world, Kochava has localized its platform with
language and currency support for its global customer clientele.
New Kochava Office in Dublin
This fall, Kochava will open its European headquarters in the heart of
Dublin, a location selected for its strong tech ties and high quality of
life for employees. Following the June Brexit decision, Dublin is the
sole remaining English-speaking capital in the European Union, where
according to IDA Ireland, tech companies already employ more than 80,000
people. Tech giants from Amazon, Facebook, and Google, to Airbnb, eBay (News - Alert),
and Twitter, already have European headquarters in Dublin, near the
city's "Silicon Docks," and a neighborhood called "Googletown" where
Google's large campus is located.
"Kochava has found a perfect fit for our new European headquarters in
Dublin," says Kochava CEO, Charles Manning. "With a young, tech-savvy
population of native English-speakers and the lowest corporate tax in
Western Europe, Dublin presents an attractive mix of talent and
government support, along with progressive licensing policies for
intellectual property rights and R&D tax credits. Combine these factors
with the concentrated IT ecsystem gathered in Dublin and it's clear to
see that a tech utopia is being built. Kochava is excited to become a
contributing member of the European tech hub that is Dublin."
APAC General Manager, Jaime Ocampo
Promoted from his previous role as head of Kochava Singapore, Jaime
Ocampo is now the General Manager for Kochava APAC, running operations
for South East Asia, Australia, New Zealand, Korea, and Japan. A
self-proclaimed "math nerd" with a B.S. in Electrical Engineering,
Ocampo brings deep leadership experience and solid tech acumen to the
growing Kochava team based in Asia. Known industry-wide as a
mobile/social/digital-gaming guru, Ocampo spent the last 15 years
pushing the evolution of the mobile industry in Asia. Ocampo hails from
the Philippines, and currently resides in Singapore, where he will
continue to orchestrate the growth of Kochava across APAC.
Managing Director of China, Jeff Chai
With more than 25 years of IT industry experience, and a strong
background in overseas software and Internet business management, Jeff
Chai joins Kochava in the company's China office. Chai takes
responsibility for the Kochava China business unit, leveraging his
experience managing Lenovo (News - Alert) for the past 7 years. In 2004 Chai served as
Chief Representative for Managed Object Solutions, establishing its
business in China, until it was acquired by Novell (News - Alert) in 2009. Later that
year Chai helped to create Lenovo's worldwide consumer PC software and
Internet service business, going on to serve as the Director of Lenovo's
China Ecosystem Business Unit, developing the China Ecosystem and
Monetization Business unit.
Director of Client Analytics, Grant Simmons
Tasked with helping Kochava customers to better understand the efficacy
of their mobile marketing efforts, Grant Simmons joins Kochava as
Director of Client Analytics. Simmons comes to Kochava from Oracle (News - Alert) Data
Cloud where he served as Head of Retail Analytics working with 1,500+
retail directors, VPs, CMOs, and agencies to develop individualized
test-and-learn strategies. Prior to Oracle, Simmons served on the
client-side, as VP of Direct Marketing at Body Central, and DVP of
Ecommerce at Coldwater Creek. Simmons brings more than 16-years of
experience in direct performance based marketing to his role at Kochava
where he will challenge customers to consider what it would look like to
save even 1% of their ad budget by using fraud mitigation tools from
Kochava, or to recognize a 1% lift in their campaign through
Configurable Attribution, Influencer Reporting, or View-Through
Attribution.
EMEA Director of Sales, Fred Thuard
With exponential growth in Europe, Kochava turned to Fred Thuard to
support the company's continued expansion across EMEA. The former
founder and CEO of mobile gaming usage analytics provider, Whally, and
former Executive Vice President at App Annie, Thuard brings a wealth of
experience and a strong network to his role leading the EMEA sales force
for Kochava.
About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile
attribution and analytics for connected devices. Via its platform,
Kochava provides mobile advertisers with precise real-time visualization
of campaign data that spans from initial launch through conversion and
lifetime value (LTV) reporting, including comprehensive post-install
event tracking. Kochava's tools enable customers to turn their data into
actionable information. With over 2,200 publisher and network
integrations including Facebook, Google, Twitter, Pandora (News - Alert) and Amazon,
Kochava is trusted globally by the largest brands in mobile gaming,
commerce, news and media. For more information visit www.kochava.com.
Follow Kochava on social media: Facebook
Twitter
LinkedIn
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View source version on businesswire.com: http://www.businesswire.com/news/home/20160829005402/en/
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