[August 25, 2016] |
|
Eros Now Announces Integration Deal with Reliance Jio
Eros International Plc (NYSE:EROS) ("Eros"), a leading global company in
the Indian film entertainment industry, announced today a landmark deal
between Eros Now, its cutting edge digital over-the-top (OTT) platform,
and Reliance Jio ("Jio"), a provider of mobile telephony, broadband
services, and digital services in India.
The compelling Eros Now service, with its thousands of movies from all
decades including recent blockbusters such as Bajrangi Bhaijaan,
Bajirao Mastaani, Tanu Weds Manu Returns, Prem Ratan Dhan Payo, will
power the Jio On Demand entertainment offering.
This game changing initiative will allow consumers to access the high
quality Eros Now service within the Jio ecosystem. Jio will provide Eros
Now with a great opportunity to acquire new subscribers throughout urban
and rural India.
Jyoti Deshpande, Group CEO & MD Eros International commented,
"As a market leader in the film business, Eros has always strived to
bring our users the best of Indian entertainment, offering them the same
unified experience across screens and networks. Eros Now's philosophy is
to be platform agnostic and embrace the very best in technology as we
continuously enhance our content offering. With the broadband and 4G
stage set to explode, our alliance with Jio is part of our philosophy to
provide consumers entertainment whenever and wherever they want it."
Eros Now has over 44 million registered users across Web, WAP and APP
globally, available across 135 countries with a vast majority of users
from India, and is currently focused on monetization and achieving a
targetof one million paying subscribers by the end of fiscal year 2017.
With a pricing of Rs. 49 ($0.73) per month for a streaming service and
Rs. 99 ($1.47) per month with additional features such as offline
viewing, high definition, subtitles, progressive viewing etc, the Eros
Now service is priced very competitively in India compared to other OTT
services offering Indian language and/or international content.
About Eros Now
Eros Now is Eros International Plc's leading on-demand Bollywood
entertainment network accessible anytime, anywhere, on nearly any
Internet-connected screen. Eros Now offers its 44 million plus
registered users, across 135 countries, the promise of endless
entertainment hosting the largest library of films (Eros Now has rights
to over 5000 films), as well as premium television shows, music videos
and audio tracks, unmatched in quantity and quality. Eros Now will soon
launch compelling original drama series for its viewers. Compelling
product features such as offline viewing where premium subscribers can
download the content and view it when not connected to the Internet make
Eros Now a unique offering with focus on user experience.
Eros Now is available on Apple (News - Alert) and Android platforms and has integration
deals with Airtel, Idea and now Reliance Jio and several other operators
internationally. For further information, please visit: www.erosnow.com.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the
Indian film entertainment industry that acquires, co-produces and
distributes Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange. Eros
International has experience of over three decades in establishing a
global platform for Indian cinema. The Company has an extensive and
growing movie library comprising of over 3,000 films, which include
Hindi, Tamil, and other regional language films for home entertainment
distribution. The Company also owns the rapidly growing OTT platform
Eros Now. In 2015 3 out of the top 4 box office films and 7 out of the
top 15 box office films were from Eros. For further information, please
visit: www.erosplc.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160825005815/en/
[ Back To Mobile World Congress's Homepage ]
|