[July 27, 2016]

Connected Consumer Survey 2016: OTT Communications in Europe, South Korea and the USA - Research and Markets

Research and Markets has announced the addition of the "Connected Consumer Survey 2016: OTT Communications in Europe, South Korea and the USA " report to their offering.

This report focuses on aspects of Analysys (News - Alert) Mason's Connected Consumer Survey that relate to the behavior, preferences and plans of consumers in Europe, South Korea and the USA. In particular, it focuses on respondents' usage of over-the-top (OTT) communications apps. This part of the survey was conducted in association with Survey Sampling International (SSI).

The research was conducted in July and August 2015. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sampe size was 8270 respondents.

"Operators' generous voice allowances have inhibited VoIP growth so far, but competition from OTT apps such as WhatsApp is likely to increase as the voice calling user experience improves."

Operators must understand how and where OTT apps are replacing operators' communications services - and when they are complementary - so that operators can make informed decisions about whether to compete or partner with OTT apps.

This report provides:

• recommendations for mobile operators
• an overview of the penetration of various OTT communication services by region and country
• analysis of the most popular VoIP and OTT messaging apps in specific countries information about:
  • OTT messaging services, including adoption and substitution of SMS
  • VoIP, including adoption trends by country and age groups, as well as its relationship with call allowances.

Key Topics Covered:

1. Executive Summary
2. Adoption of Communications Apps
3. Monetising Communication Services
4. Substitution of Voice and SMS
5. Methodology and Panel Information

For more information visit http://www.researchandmarkets.com/research/76zjt7/connected

View source version on businesswire.com: http://www.businesswire.com/news/home/20160727006493/en/

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