[July 25, 2016] |
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NPR Digital Services Selects Triton Digital® for Online Audio Delivery, Monetization and Measurement
Triton
Digital, a leading technology provider for the audio industry, today
announced that NPR
Digital Services (NPR (News - Alert) DS), the Boston-based division of NPR
responsible for supporting Member stations' efforts to deliver streaming
and mobile content to their audiences, has selected Triton Digital's
Audio Platform to deliver, monetize and measure live streaming content
of NPR DS streaming stations. This announcement marks a deepening of the
relationship between NPR and Triton, as NPR currently measures the
listening audience of its Member stations with Triton's MRC accredited
Webcast Metrics® audience measurement solution. In addition, Triton recently
announced NPR's use of their Tap Podcast solution to monetize its
podcast content.
As an upgrade to its current offering, NPR DS will transition all DS
streaming stations that currently use their audio streaming services to
Triton's audio platform, the comprehensive, industry-leading solution
for online audio. Stations will immediately begin utilizing Triton's
reliable, audio-centric content delivery network, which is 100% owned
and operated by Triton.
Additionally, NPR DS stations will now have access to Triton's
Advertising Platform, TAP. Tap is a complete campaign management tool
that enables stations to increase both audience engagement and revenue,
through the dynamic insertion of content into both live streams and
podcasts. The platform also includes Webcast Metrics.
"At NPR DS, we strive to provide our Member stations with access to the
best available technology, expertise and support to help them deliver
compelling and engaging content and grow their audience," said Stephanie
Miller, Managing Director at NPR Digital Services. "We are pleased to
expand our relationship with Triton and look forward to providing
stations with an upgrade to streaming services that will further enable
them to take advantage of the tremendous growth of online audio."
"We value NPR and are honored to provide Member stations with all of the
tools they need to effectively deliver, measure and monetize their
content," said Dominick Milano, EVP, Publisher Development & Client
Service at Triton Digital. "We are committed to supporting NPR, all
Member stations and the public radio sector as a whole as they leverage
the tremendous growth and evolving revenue opportunities made possible
through online audio."
About Triton Digital Triton
Digital's® (https://www.tritondigital.com/)
technology has connected audio supply to advertising demand since 2006,
providing the technical backbone for the digital audio marketplace. The
company's innovative technology enables both live and on-demand
publishers to build audience and revenue globally. As a pioneer in the
space, Triton Digital has made that audience available programmatically
for the first time, maximizing audience buying efficiency for
advertisers across the world.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160725005233/en/
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