[July 01, 2016] |
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Alibaba Group Hosts Inaugural Summit for International IP Rights Holders
Today, Alibaba Group (NYSE:BABA) held an inaugural Rights Holders
Collaboration Summit to engage international brands and the intellectual
property enforcement community to enhance collaboration in the
collective fight against IP infringement. More than 100 domestic Chinese
and international brands and trade associations attended the event,
including Louis Vuitton, Burberry, Apple (News - Alert), Mars, Hewlett Packard, the
Chinese British Business Council (CBBC) and the Quality Brand Protection
Committee (QBPC), among others.
Alibaba also announced the launch of a new IP Joint-Force System, an
online platform designed to streamline IP-related communications between
brands and Alibaba. The system aims to build greater and more
collaborative working relationships with brands around the world as
Alibaba continues its fight against counterfeits and IP infringement.
"E-commerce has become a way of life for consumers both in China and
around the world. As the internet sector continues to evolve, brands and
online marketplaces alike face new IP enforcement challenges. As the
leading online marketplace, we have a responsibility to all of our
constituents to govern our platform and find innovative solutions," said
Jessie Zheng, Chief Platform Governance Officer at Alibaba Group. "The
Rights Holders Collaboration Summit and new IP Joint-Force System are
some of the many ways Alibaba is working closely with rights holders in
our efforts to eradicate counterfeits both online and offline."
IP Joint-Force System
Beginning July 1, 2016, Alibaba will launch a new IP Joint-Force System
- an online platform that allows participating brands to streamline
communications and collaboratie efforts around IP enforcement between
Alibaba, brands and other rights holders.
All participating brands in the existing "Good Faith Takedown" program
will be eligible for the new IP Joint-Force System. Alibaba previously
launched the "Good Faith Takedown" program in 2015 to expedite the
notice-takedown process for brands that submit valid counterfeit
complaints. Today, over 700 brands participate in the "Good Faith
Takedown" program, many of which will participate in the first phase of
the IP Joint-Force System, including Adidas, Apple, Procter & Gamble,
Mars and Philips (News - Alert), among others. Alibaba expects the system to be
available for all existing "Good Faith" brands.
With over a billion products listed across Alibaba Group's marketplaces
at any given time, its sophisticated data analytics and processing
technologies enabled the company to proactively remove more than 120
million infringing product listings from its marketplaces in 2015, which
is 8x the number of counterfeit products removed based on takedown
requests from brands.
Under the new IP Joint-Force System, each participating brand will be
assigned a dedicated online portal and Alibaba account manager to
enhance collaboration, heighten transparency around IP enforcement
efforts, and reinforce mutual understanding and trust. The system will
enable Alibaba to directly and efficiently seek information from rights
holders regarding suspected counterfeit product listings, which Alibaba,
as a third-party marketplace, is unable to authenticate on its own with
full certainty.
The system allows brands to identify the authenticity of a product and
easily notify Alibaba of the infringing listing. Alibaba will then
initiate the Good Faith Takedown process and immediately remove the
listing without required subsequent correspondence with the brand. This
two-way communication stream is critical in creating a feedback loop
that will continue to improve the speed and accuracy with which Alibaba
is able to determine the authenticity of a product.
"The IP Joint-Force System is a revolutionary industry solution that
will redefine how IP enforcement is conducted in the digital age - where
brands and e-commerce marketplaces must work collectively and
strategically to combat counterfeiters," said Matthew Bassiur, Head of
Global IP Enforcement, Alibaba Group. "This is one of several
game-changing approaches that Alibaba will be advancing to both simplify
and greatly enhance our overall enforcement process."
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The
company is the largest online and mobile commerce company in the world
in terms of gross merchandise volume. Founded in 1999, the company
provides the fundamental technology infrastructure and marketing reach
to help businesses leverage the power of the Internet to establish an
online presence and conduct commerce with hundreds of millions of
consumers and other businesses.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160630006456/en/
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