[June 29, 2016] |
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Edinburgh University Press Launches New Website on Literatum
Edinburgh University Press (EUP) relaunched its publication website in
May on Literatum, Atypon's online publishing platform. EUP's 40 journals
have been hosted by Atypon since 2008.
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Edinburgh University Press' website, before and after the 2016 relaunch. (Photo: Business Wire)
The new, fully responsive site was constructed using Page Builder,
Literatum's widget-based user experience (UX) design tool that allows
publishers to manage their websites' interface and content, and easily
create new journals, landing pages, and microsites.
Page Builder's responsive design widgets enforce Atypon's UX 3.0, a set
of principles for designing and developing personalized, consumerized
websites that actively attract new users and encourage their frequent
return.
"We are thrilled with the responsive architecture of our newl
relaunched website," said Sarah McDonald, Head of Journals at EUP.
"Our readers will now have the same satisfying reading experience no
matter what device they use to access EUP content."
A special open access (OA) browse tool leverages Literatum's powerful
onsite discovery engine. By filtering out all non-OA content from search
results, it promotes the use and visibility of OA journals. A new
intuitive interface and streamlined navigation reduce the number of
clicks needed for readers to reach their desired content.
"We value our long relationship with EUP and are excited to see the
principles of UX 3.0 at work on their new website," said Georgios
Papadopoulos, Atypon's founder and CEO. "The new modern design and
architecture are meant to both improve their readers' experience on the
site and increase the reach and strength of EUP's brand."
For the new launch, Atypon worked closely with EUP's design firm to
create a site tailored specifically to every mobile device's size,
shape, and screen orientation. Atypon's in-house team also offers
end-to-end website design and development services.
About Atypon
Atypon develops software essential to the business of online publishing.
Literatum, its online publishing platform, provides a unique combination
of easy-to-use tools and automated technologies for putting publishers
in direct control of the management, marketing, and sale of their online
publications.
Literatum websites enable publishers to construct Active Publishing
websites that regularly deliver targeted content, custom products, and
relevant offers to its readers. It is home to more than one-third of the
world's English-language professional and scholarly journals-more
content and websites than any other technology company.
Atypon's customers include Elsevier, the American Chemical Society,
Taylor & Francis, the New England Journal of Medicine, and SAGE. Founded
in 1996, Atypon is headquartered in Silicon Valley, with offices in New
York City, Alabama, the UK, Jordan, and Greece.
About Edinburgh University Press
With over 40 journals in the Humanities and Social Sciences, Edinburgh
University Press is one of the leading university presses in the UK. It
also publishes academic books in selected subject areas across the
humanities and social sciences, combining cutting-edge scholarship with
high editorial and production values to produce academic works of
lasting importance. The Press is a global ambassador for the University
of Edinburgh, distributing books and journals worldwide each year. Its
publications carry the imprimatur of one of Britain's oldest and most
distinguished centres of learning and enjoy the highest academic
standards through the scholarly appraisal of the Press Committee.
Scotland has a long tradition of furthering learning and intellectual
debate and promoting awareness of new ideas. Edinburgh University Press
is part of that heritage.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160629005723/en/
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