[June 27, 2016] |
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Tremor Video Expands to Malaysia
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad
effectiveness, today announced its expansion into Malaysia. This follows
its expansion into the Asia-Pacific region last year with the acquisition
of Australian-based TVN and recent
expansion into New Zealand.
"We are proud to bring Tremor Video's platforms to the developing
Malaysian video market," said Greg Smith, Senior Vice President,
Programmatic Business Development. "We've seen great success in the
Asia-Pacific region to-date and look forward to seeing continued growth."
Malaysians are consuming video across all devices, in conjunction with
their traditional television viewing. A recent Vuclip report found that
OTT video was the preferred source of content because of the TV-like,
high-quality viewing environment, which is also preferred by many brands
for the same reason. The report also predicts that as 3G and 4G cellular
service become more prevalent, the average user's smartphone data s
expected to grow from 1.2GB in 2015 to approximately 9GB by 2021,
largely driven by the consumption of mobile video.
Amira Sa'abana has joined as Demand Director to foster the adoption of
Tremor Video's platforms. Most recently, she launched the digital
monetization initiatives for Astro Awani and built a team to support the
growing need of digital sales for the newsroom. She was also responsible
for developing a real-time marketing strategy to increase brand
awareness during breaking news periods. Amira holds a Bachelor of
Science in Business & Economics from Lehigh University.
"I'm excited to join Tremor Video at such an exciting time in the video
industry," said Sa'abana. "Malaysian buyers and sellers are requiring
more programmatic solutions for their businesses. There's so much
confusion in the market, and I look forward to helping them fit the
pieces together to move into the future of advertising and monetization."
About Tremor Video
Tremor Video (NYSE: TRMR) provides software for video advertising
effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering control and
transparency to clients. We employ patented all-screen technology to
make every advertising moment more relevant for consumers, and deliver
maximum results for buyers and sellers.
Forward-Looking Statements
This press release contains forward-looking statements that involve
risks, uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ materially
from those set forth in or implied by such forward-looking statements.
All statements other than statements of historical fact are
forward-looking statements, including, but not limited to, any
statements concerning anticipated benefits related to the expansion of
Tremor Video's operations in new territories. Important factors that
could cause actual results to differ materially include: risks of
entering new markets in which we have limited or no experience; the
impact of technological development and competition; difficulty adapting
our solutions for a new international market and failure to gain market
acceptance of our products or services; the diversion of management
attention and resources; changes in industry standards and interfaces;
global economic conditions; as well as other factors detailed from time
to time in the reports Tremor Video files with the Securities and
Exchange Commission. Forward-looking statements are not guarantees of
future performance or events and investors are cautioned not to place
undue reliance on any forward-looking statement. Furthermore,
forward-looking statements speak only as of the date on which they are
made, and, except as required by law, Tremor Video disclaims any
obligation to update these forward-looking statements to reflect future
events or circumstances.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160627006472/en/
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