[May 31, 2016] |
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Consumers to Experience Connected Lifestyle at GSMA Mobile World Congress Shanghai 2016
Consumers attending the GSMA Mobile World Congress (News - Alert) Shanghai will have
the opportunity to experience the hottest mobile trends, all in one
place. Held from 29 June through 1 July at the Shanghai New
International Expo Centre (SNIEC), Mobile World Congress Shanghai
features two "Connected Lifestyle" halls that will showcase the latest
products and services, including connected cars, devices, drones,
eSports, gaming, virtual reality and wearable technology, among others.
Further, Mobile World Congress Shanghai will be held alongside the
Shanghai Digital Information Festival and Smart City Expo - Shanghai
Pudong, highlighting the intersection of mobile and ICT and the impact
on citizens' everyday lives.
"Mobile technology touches nearly every part of our daily lives, helping
us stay close to family and friends, improve our fitness, monitor our
health, manage our homes, make purchases and payments, entertain us, and
so much more," said Michael O'Hara, Chief Marketing Officer, GSMA.
"Visitors to Mobile World Congress Shanghai will enter a world of
exciting, interactive experiences and will see firsthand the nearly
endless possibilities enabled by mobile."
Living the Connected Lifestyle
The Connected Lifestyle Halls at Mobile World Congress Shanghai (Halls
N3 and E7) include an array of event features, exhibition zones and
stands, and programmes that bring the mobile life directly to consumers:
GSMA Innovation City
At the GSMA Innovation City in Hall N3, visitors will explore an
immersive environment demonstrating how intelligent mobile-connected
products and services are positively changing the world around us. The
City includes a number of dedicated "Connected Zones" that focus on
specific interests such as sports, automotive, retail and
transportation, showcasing interactive demonstrations from partners
including Akyumen, DTS, Hangar 18 NOA, Huawei (News - Alert), KT Corporation, MyFC,
NAES, nubia, OPPO and Thinfilm. For more information, visit www.mwcshanghai.com/innovation-city/.
The Mobile Gaming Zone @ Mobile World Congress Shanghai
Mobile World Congress Shanghai welcomes all gamers to the Mobile Gaming
Zone in Connected Lifestyle Hall E7. A highlight will be the first
Mobile World Congress Shanghai Mobile eSports Invitational featuring "Hearthstone:
Heroes of Warcraft". The competition will run over three days,
pitting eight individual Hearthstone players from across China against
each other in a battle for supremacy and prizes. In addition to the live
audience in the Mobile Gaming Zone, the competition will be streamed via
LeTV to approximately 300,000 viewers over the course of the event.
Mobile gaming enthusiasts will also have a chance to test their own
skills in an interactive mobile gaming area and enter the world of
Hearthstone cosplay, bringing heroes such as Jaina Proudmoore, Gul'dan
and Anduin Wrynn to life.
Virtual Reality Zone
Mobile World Congress Shanghai visitors will have the chance to check
out one of the hottest technology trends today: virtual reality. Located
in the centre of Connected Lifestyle Hall E7, the Virtual Reality Zone
enables attendees to immerse themselves in an exciting 3D world filled
with interactive, 360-degree experiences. Over three days, attendees can
experiment with the latest cutting-edge products from companies such as
HTC (News - Alert) Vive, 51 Wo Fang, Conduct VR and others in the HTC Vive Experience
Zone, as well as technologies from major players such as 3Glasses, the
Korea Virtual Reality Industry Association (KoVRA), Realmax Technology
and others. For more information, visit www.mwcshanghai.com/virtualreality/.
Drones! at Mobile World Congress Shanghai
Drones are at the forefront of a new era of aviation, for recreational
use by consumers, but also in business applications such as agriculture,
cinematography, fishing, logistics and many others. In Hall N3 at the
exhibition, "Drones! at MWC Shanghai" will showcase a number of drone
manufacturers including Skye Intelligence Technology and ZERO TECH
Intelligence Technology, as well as our drone "flying cage", where
attendees will get to see drones in action. For more information, visit www.mwcshanghai.com/drones/.
Devices and Wearables
Connected Lifestyle Hall E7 will also feature the Device City, which
will bring top device makers together in one area, including Gionee,
Huawei, LePhone, OPPO, Samsung and Vivo, among others. Back at Mobile
World Congress Shanghai for a second year, Swiss Fashion Smartwatch
Sponsor MyKronoz will put the spotlight on wearable devices, helping
attendees to design personalised smartwatches with the watch model,
wristband colour and strap pattern of their choice, and giving visitors
the chance to win a daily grand prize from MyKronoz.
Across the Mobile World Congress Shanghai exhibition, additional leading
companies will be showcasing the latest and greatest products,
technologies and services for tech-savvy consumers, including Alibaba,
China UnionPay, Cityholic, FashionTV, Ford, Lenovo, LeTV, LG
Electronics, Snail Mobile, Sony Corporation, Tencent, Visa, Xiaomi, YAP
Company and ZTE (News - Alert). For more information, visit www.mwcshanghai.com/exhibition/.
YoMo: The Youth Mobile Festival
New for 2016, the GSMA is launching "YoMo: The Youth Mobile Festival", a
fun, free and hands-on educational experience for young people between
the ages of 10 and 18. YoMo will run from Wednesday, 29 June through
Friday, 1 July in Hall E7 and will include mobile and technology
workshops, theatre shows and interactive learning experiences that
highlight exciting and rewarding opportunities in the mobile industry.
YoMo will offer activities across two zones: the Apps, Games and
Multimedia Zone, which includes app and game development, design,
photography, video production and 3D printing; and the Robotics and
Engineering Zone, where attendees will design and build robots, and
join in augmented reality demos. For more information, visit www.mwcshanghai.com/yomo/.
Skateboarding with AOSHX
For the first time ever, the GSMA is partnering with AOSHX, the largest
skate park operator in Shanghai, to bring skateboarders, BMX bikers and
in-line skaters to Mobile World Congress Shanghai. For three days, the
Consumer Lifestyle Hall E7 will be transformed into a custom skate park,
where professional riders will demonstrate their amazing skills while
performing challenging manoeuvres.
Get Involved at Mobile World Congress Shanghai
Mobile World Congress Shanghai will be held from 29 June through 1 July
at the SNIEC, alongside the Shanghai Digital Information Festival and
Smart City Expo - Shanghai Pudong. Together, the three events are
expected to attract 70,000 attendees from 8,000 companies and will
showcase products, services and technologies from nearly 1,000
exhibitors. For more information on the 2016 Mobile World Congress
Shanghai, including how to attend, exhibit, partner or sponsor, visit www.mwcshanghai.com.
Follow developments and updates on Mobile World Congress Shanghai
through our social media channels - follow us on Twitter (News - Alert) at @GSMA and
use #MWCS16, get regular updates through our LinkedIn Showcase Page at www.linkedin.com/company/mobile-world-congress-shanghai,
and follow us on Facebook at www.facebook.com/mwcshanghai.
In China, you can follow us on Sina Weibo http://weibo.com/mwcshanghai
or on the GSMA account on WeChat. For additional information on GSMA
social channels, visit www.mwcshanghai.com/register-plan/networking/social-media.
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting
nearly 800 operators with more than 250 companies in the broader mobile
ecosystem, including handset and device makers, software companies,
equipment providers and internet companies, as well as organisations in
adjacent industry sectors. The GSMA also produces industry-leading
events such as Mobile World Congress, Mobile World Congress Shanghai and
the Mobile 360 Series conferences.
For more information, please visit the GSMA corporate website at www.gsma.com.
Follow the GSMA on Twitter: @GSMA.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160531005428/en/
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