[May 26, 2016] |
|
ZTE Launches Flagship AXON 7 Smartphone, Endorsed by World Renowned Pianist Lang Lang
ZTE, a leading global mobile device maker, officially unveiled its
latest flagship device, the AXON 7, at the Park Hyatt in Beijing today.
During the launch, it was also announced that Lang Lang, a world
renowned pianist, will be the brand ambassador to ZTE's high-end
flagship AXON smartphone series. The device will first be launched in
China, with international launches including the United States, Europe,
and other regions to follow shortly after.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160526006010/en/
The AXON 7 flagship follows ZTE's highly successful first-generation AXON smartphone (Photo: Business Wire)
The AXON 7 was designed for people to enjoy a smart lifestyle enhanced
by technology, focusing on what matters most to users today; immersive
theater-like sound, eye catching design, and a high quality camera, all
in the palm of one's hand.
World-Renowned Pianist as Brand Ambassador
"We're proud to have Lang Lang endorsing AXON 7. He is highly popular
and influential both at home and abroad, and has become China's cultural
and musical icon to many countries around the world. These are
similarities we share when it comes to ZTE's global market success,"
said Adam Zeng, CEO of ZTE Mobile Devices. "Not only does the AXON 7
mirror Lang Lang's urban and sophisticated style, we've also designed
the smartphone especially for music and audio lovers. We've consulted
music professors, and set up a dedicated sound design lab to achieve the
best sound possible. We're confident that the AXON 7 will become the
smartphone of choice for business as well as ordinary people that
appreciate exceptional sound quality anywhere, anytime with our AXON 7."
Design Inspired by Luxury Cars
To design for a world where the demand for sophisticated and integrative
devices is rapidly increasing, ZTE Mobile Devices has partnered with
Designworks, a subsidiary of BMW Group. This partnership resulted in the
flawless fusion where aesthetics meets functionality.
With a focus to enhance the human aspects of the user interaction with
AXON, a highly intuitive user experience was offered. Designworks
optimized the authentication process on the AXON 7, where it is more
intuitive and easy. Users simply need to tap an index finger on the back
of the phone where the user's index finger naturally grips it. The AXON
7's fingerprint placement minimizes the risk of dropping the smartphone
and that of smudging the camera during intuitive use.
With a design that is sleek, smooth, easy to carry and offers an
exterior that is both stylish and user friendly, the AXON 7 is a
smartphone that is timely and timeless in its appeal.
Power of Sound from Within
In order to create the ultimate audio experience for the AXON 7, ZTE
invited a team of music conservatory professors to provide the company
with counsel. In audio technology, the AXON 7 incorporates dual-speaker,
Hi-Fi quality sound coming from two dedicated audio chips AK4961 and
AK4490 from AKM, Dolby Atmos surround sound, as well as top of the line
configuration to enable exceptional sound quality experiences. This
results in resonating vocals and clearly spoken automated voices, such
as in maps navigation. Therefore, the AXON 7 sports leading audio not
just for playback but also for recording, and it is able to clearly pick
up voices up to eight meters from the device.
Camera Function Comparable to a Single-Lens Reflex Camera
A smartphone with the ability to take high quality photographs is one of
the key features that users are asking for and the AXON 7 fulfils that
need. With a camera function that is similar to a SLR
professional-quality camera, ZTE achieved fast and accurate photography
by reducing visual noise that normally impedes photos taken from a
smartphone. Its 20-megapixel rear camera uses dual image stabilization
technology, advanced auto focus, exposure, scene selection and white
balance to automatically detect ambient light changes. The combination
of these technologies enable users to take great photographs
effortlessly.
At the launch, ZTE also revealed a new VR device, named ZTE VR. The VR
device will complement AXON 7's stunning 2k WQHD AMOLED display, Hi-Fi /
Dolby Atmos surround sound, and dual built-in speakers. In addition, ZTE
is also among the first companies to support Daydream, Google's (News - Alert) platform
for high performance mobile VR with AXON 7.
The AXON 7 comes in three versions: basic, standard and premium. The
AXON 7 can be pre-ordered starting May 26 via JD.com. Starting June 2,
the AXON 7 will be fully available for purchase online and in person at
stores.
Pricing for the AXON 7:
Basic edition: 2,899 RMB Standard edition: 3,299 RMB Premium
edition: 4,099 RMB
ZTE VR is priced at 518 RMB.
|
|
|
AXON 7 Specs:
|
|
|
|
|
|
Networks
|
|
7 modes 22 bands, dual SIM, China Mobile (News - Alert), China Unicom, China
Telecom, international roaming to USA, Europe, Asia and other
regions (China Version SKU only)
TDD-LTE (News - Alert): B38/39/40/41; FDD-LTE: B1/2/3/5/7/8;
TD-SCDMA: B34/39; WCDMA: B1/2/5/8;
CDMA 1X/EVDO: BC0; GSM: B2/3/5/8
|
Platform
|
|
Snapdragon 820, 2.15GHz CPU
|
Operating System
|
|
MiFavor4.0 (based on Android (News - Alert) 6.0)
|
Dimensions
|
|
151.7×75×7.9mm
|
Screen
|
|
5.5-in., 2560*1440, WQHD AMOLED, 2.5D
|
Cameras
|
|
Rear: 20MP, PDAF + closed-loop instant autofocus, OIS (optical image
stabilization), F1.8 aperture
Front: 8 MP, FF Aperture F2.2, smart facial beautification
|
Battery
|
|
3250mAh, Quick Charge 3.0
|
Memory
|
|
4GB RAM (News - Alert)+ 64GB ROM, 128GB TF Supported
6GB RAM+ 128GB ROM, 128GB TF Supported
|
Interfaces
|
|
3.5mm headphone jack, USB Type-C, Dual SIM 4FF
|
Audio
|
|
Dual Hi-Fi chipset: AK4961 + AK4490
Dual speaker
|
Additional features
|
|
Dolby Atmos Surround Sound
Force Touch (available in premium version)
Fingerprint 3.0 recognition
NFC
|
|
|
|
ZTE VR Specs:
|
|
|
|
|
|
Dimensions
|
|
185.3x85.3x76.7mm
|
Sensor functionality
|
|
Built-in 9-axis gyro sensor
|
Viewing adjustments
|
|
Lens effect distance: 8mm
Vision: 0-600 degrees
Pupil Distance: Auto adaptive
|
Lens
|
|
Field of vision: 96 degrees
Material: PMMA
Diameter: 38 mm
Parameter: Aspherical lens
|
Material
|
|
Body: PC + ABS
Face mask: TPU + sponge
Belt: Artificial leather + diving cloth
|
Weight
|
|
255 grams (Only headset)
|
View source version on businesswire.com: http://www.businesswire.com/news/home/20160526006010/en/
[ Back To Mobile World Congress's Homepage ]
|