[May 24, 2016] |
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Securian Names Sid Gandhi Chief Strategy and Customer Engagement Officer
Securian Financial Group has named Siddharth "Sid" Gandhi chief strategy
and customer engagement officer, reporting to Chris Hilger, Securian's
president and CEO.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160524006288/en/
Sid Gandhi, chief strategy and customer engagement officer, Securian Financial Group (Photo: Business Wire)
In his new position, a first for the 135-year-old financial services
company, Gandhi will lead a reorientation of Securian's strategic
position to increasingly focus on end-customer engagement. The
initiative will be propelled by data-driven investments to enhance
customer experience and increase brand awareness.
"In addition to continued product and distribution excellence, increased
end-customer centricity is a requirement for Securian's future
profitable growth," said Hilger. "We are prioritizing our customer
engagement and experience efforts, and based on Sid's demonstrated
leadership and track record, he is well prepared to lead this endeavor."
Gandhi joined Securian in 2010 and most recently served as vice
president of enterprise strategic business development. He has been an
important contributor to Securian's growth in his time with the company,
leading numerous acquisitions and developing and implementing the
company's enterprise-level strategic plan.
Gandhi also has overseen Securian's enterprise digital strategy, which
the company began implementing in 2014 to better meet customer
expectations through emerging web, mobile and data analytic capabilities.
"It's an exciting time in Securian's history," said Gandhi. "The
financial services industry is changing rapidly, and engaging with
end-customers-the people who purchase our financial products through
advisors, brokers and other distributors-is critical. I am honored to
lead our increased focus on end-customers while continuing to recognize
the important role our channel partners play in meeting their needs."
Gandhi, a 2016 Minneapolis/St. Paul Business Journal "40 Under
40" honoree, has a B.S. from the University of Michigan and an MBA from
the University of Minnesota's Carlson School of Management.
ABOUT SECURIAN FINANCIAL GROUP Since
1880, Securian
Financial Group and its affiliates have provided financial security
for individuals and businesses in the form of insurance, investments and
retirement plans. Now one of the nation's largest financial services
providers, Securian is the holding company parent of a group of
companies that offer a broad range of financial services.
DOFU 05-2016 49771
View source version on businesswire.com: http://www.businesswire.com/news/home/20160524006288/en/
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