Notiby.com - A Beacon of Hope for Indian Hyperlocal Retailers

NEW DELHI, May 3, 2016 /PRNewswire/ --

Notiby Technologies Pvt. Ltd. is India's largest iBeacon powered hyperlocal mobile platform that enables retailers, big or small, to target, engage and interact with select audience, and also provides Retail Analytic Dashboard to measure and optimize results of interaction-based marketing campaigns.

Notiby Technologies has developed an innovative platform for consumers, retailers and brands where everyone wins. "We are pioneering hyperlocal technology in the Indian retail space, turning offline physical stores into interactive online world. And, what makes Beacon technology unique is that it lets retailers and brands measure their offline marketing initiatives that are entirely performance and location-based," said Sachin Garg, Notiby.com Co-Founder.

The founding members felt that with the advent of e-commerce, many big players in the retail industry successfully adopted e-tailing and e-commerce as a medium for sales, but the major brunt was felt by local, city-based retailers who did not have the resources to adapt to the changing retail environment, or felt it not to be that cost-effective.

Notiby: Retail - Digital Marketing & Analytic Platform digitally-enables physical retailers of any scale and size, who primarily rely on the conventional marketing and advertising mediums of newspapers, flyers, billboards etc. to upgrade their marketing efforts to the digital space to reach customers on mobile in real time.

As, conventional marketing mediums offer little or no means to quantitatively measure Return on Investment and its impact, employing these prove not to be cost-effective.

Notiby.com offers obvious advantages over traditional mediums of marketing. It offers enormous opportunities to a store-owner for in-store engagements, and also to reach, target and engage consumers online, while paying only on pay-per-engagement model.

Notiby is a location-based app that provides hyperlocal, interactive and informative interface beween physical retail stores and consumers. A pre-shopping tool to impact in-store transactions, Notiby platform creates a digital layer of technology in the physical space, opening a whole new window through which physical stores can interact with consumers; online, in-store, and out-store.

"With Notiby platform we want to empower retailers with opportunities to bridge the digital, and the physical shopping experiences of consumers; outside and in-store, through smart phones and iBeacon technology," said Ashish Mittal, Co-Founder Notiby.com.

He further adds, "Show-rooming is a growing trend among shoppers where they choose and review the product in-store, and buy online. And therefore, an in-store consumer engagement platform will be a game-changer that will drive mobile-driven in-store transactions, while bringing continuity in user-experience across different platforms."

Notiby considers Personalization and Direct-to-Customer Engagement as key strategies in the near future that many brands will use to attract and retain consumers, and mobile devices offer an attractive and obvious strategy for online-to-offline business model, encompassing both, online & offline path to purchases.

"The whole idea is to bring personalization into physical shopping just like e-commerce, and there's no better way than a mobile to drive personalization," said Mr. Ashish

He continued, "Consumers are informed today and they just don't buy products based on advertisement; they want to associate their lifestyle with the brand and the product, and we want to provide them with a platform to engage with their favorite brands right on their mobile."

Personalized engagements are all about context, and there is no better technology than Beacons. The Notiby App reaches out to consumer in real-time and at the right place by sending contextual messages triggered by Beacon technology.

Continuing to build the platform in the next few months, the company plans to go PAN India by offering a product engagement tool for CPG industry as well to drive mobile influenced in-store transactions.

Notiby Technologies is currently bootstrapped and is in discussion with VC's to raise their first round of funding to further scale up the product. The Company claims to have tied up with close to 300 stores with various regional and a national brand within a short span of two months and would add another 1500 stores by the end of year. They have a defined revenue model and charges on per engagement basis.

About Notiby Technologies 

Notiby App: The Local Shopping Companion 

Notiby Hyperlocal Shopping App for Android is a reward and discovery platform that connects consumers with their favorite apparels, footwear, accessories stores in malls and on high streets. App users can search, explore and engage with products and brands available at hyperlocal marketplaces and buy it locally.

There are so many ways one can use this great shopping app, while getting rewarded along the way. Thus, the app makes customers' outings more exciting and rewarding whenever they go out to meet their gang, at their favorite food joints, or for a shopping-spree around town.

Notiby: Retail - Digital Marketing & Analytic Platform 

Notiby Retail Digital Platform for Retailers is a digital marketing, a direct-to-customer engagement, and an analytic tool; combined all-in-one.

It offers physical retailers an omni-channel medium to interact, engage and measure their targeted consumers using pay-per-engagement model, encompassing the customer's online-to-offline path to purchases.

Media Contact:
Ashish Mittal
[email protected]
+91-9711133722
Co-Founder & Director
Notiby Technologies Private Limited

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