[April 28, 2016] |
|
Service Design and Pricing in Converged Bundles Trends Report 2016: Leveraging Superfast Broadband, Video and Fixed Voice - Research and Markets
Research and Markets has announced the addition of the "Service
Design and Pricing in Converged Bundles: Leveraging Superfast Broadband,
Video and Fixed Voice " report to their offering.
Service design and pricing are two critical and continuously evolving
areas of consideration for fixed-mobile convergence (FMC) and associated
multi-play bundles. In this report, we focus on how operators should
design and price the superfast broadband, video and fixed voice service
elements of their converged bundles.
This report:
- considers how operators price superfast broadband and the role that
converged bundles play in the take-up of superfast broadband
- identifies the speed preferences that converged bundle customers have
and the pricing methods that can accelerate the take-up of converged
bundles
- discusses what operators are doing to deliver video to their customers
on mobile networks, and examines how the pricing of mobile video is
evolving, and what the relatedimplications of this are for net
neutrality
- assesses the impact that converged bundles have on the number and
usage of fixed voice lines, and provides examples of operator
initiatives aimed at maintaining fixed voice service relevance.
This report analyses how operators should design and price specific
services within their converged bundles, namely superfast broadband,
video and fixed voice. It provides recommendations and insights around
these services, considering consumer preferences, operator performance
and broader industry trends.
Key Questions Answered in this Report
- How do operators price superfast broadband and what is the role of
converged bundles in superfast broadband take-up? What speed preferences
do converged bundle customers have? Which converged bundle pricing
methods can accelerate take-up?
- What are operators doing to deliver video to their customers on mobile
networks? How is the pricing of mobile video evolving, and what are the
related net neutrality implications?
- What impact do converged bundles have on the number and usage of fixed
voice lines? Is there migration to mobile usage? What are some of the
examples of operator initiatives aimed at maintaining fixed voice
service relevance?
Companies Mentioned
- Deutsche Telekom (Germany)
- Orange (News - Alert), SFR, Free (France)
- Swisscom, UPC (Switzerland)
- T-Mobile, AT&T (United States)
- Telefónica, Jazztel (Spain)
- Turkcell, Turk Telekom (News - Alert) (Turkey)
- Virgin Media (United Kingdom)
For more information visit http://www.researchandmarkets.com/research/wkwpdv/service_design
View source version on businesswire.com: http://www.businesswire.com/news/home/20160428006514/en/
[ Back To Mobile World Congress's Homepage ]
|