[February 09, 2016] |
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Technavio Announces Top Three Emerging Trends Impacting the Global Mobile Computer Market
Technavio's latest report on the global
mobile computer market provides an analysis of the key trends
expected to impact the market through 2016-2020. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.
The global mobile computer market is likely to reach USD 884 billion by
2020, growing at a CAGR of over 4%. The market is expected to experience
revenue growth due to high Internet penetration across the globe and the
growing use of devices such as tablets, smartphones, laptops, and
notebooks.
"The traditional use of mobile computing devices has changed and they
are now used for multiple functions. High demand in the emerging
countries in APAC and Eastern Europe will contribute to revenue growth,
however, the growth rate is declining due to lower demand from developed
areas such as the US and Western Europe, where the markets are
saturated," says Sunil Kumar Singh, a lead research analyst at Technavio
for computing
devices.
The top three emerging trends in the global mobile computer market
according to Technavio's hardware
and semiconductor industry research analysts are:
High acceptance of BYOD and COPE strategies
High acceptance of strategies like bring your own device (BYOD) and
corporate owned personally enabled (COPE), encourage employees to use
mobile devices such as smartphones, tablets, and laptops at the
workplace.
This creates a demand for the integration of mobile computers such as
tablets and laptops in organizations. Constant changes in work location,
time zone restrictions, and the need to access confidential, official
data via employees' personal devices is resulting in the high demand for
mobile devices. Many organizations will implement BYOD and COPE during
the forecast period.
>
Companies such as MobileIron are providing mobile device management
tools that reduce the risk of losing and leaking the private information
of companies with BYOD policies. Among the two, COPE is witnessing
increased acceptance because firms can secure their mobile devices and
monitor them.
Rising investment in mobile computing devices
Companies such as Apple, Amazon, Lenovo (News - Alert), Samsung, and Microsoft are
investing huge amounts into mobile computing devices to enhance user
experience. A subsidiary of Samsung has recently invested USD 3 billion
in Vietnam to enhance its display module and expand production capacity.
Apple (News - Alert) is expected to invest USD 5 billion in India to bring up its
competitiveness in the large-smartphones market.
Companies are also investing in advertising, sales channels, supply
chains, and distribution networks to gain a competitive edge and achieve
a significant market size. Vendors like Apple and Samsung (News - Alert) are making
substantial investments in R&D to develop innovative and advanced
products as sales are driven by products that offer better functionality
and a unique customer experience.
Rapid advances in technology
Some advanced features that are currently under development include
screens of various sizes, design alterations, and removable keyboards.
Mobile devices are being used as wallets, contactless payment devices at
point of sale (POS) terminals, and projectors. Vendors are also toying
with the idea of virtual keyboards using laser projections. Tablets with
a combination of a touch screen and a physical or virtual keyboard will
prove to be more productive for users.
"Augmented reality is also a possibility as smartphones can help users
obtain desired information by just pointing the screen at a particular
object. Wearable smart devices such as smartwatches and smart glasses
can also be connected to smartphones," says Sunil.
Some of the top vendors in the global mobile computer market, as
researched by Technavio analysts are:
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Apple
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Lenovo
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Samsung Electronics
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Sony
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Acer (News - Alert)
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Asus
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Microsoft
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Toshiba
Browse Related Reports:
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About Technavio
Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.
If you are interested in more information, please contact our media team
at [email protected].
View source version on businesswire.com: http://www.businesswire.com/news/home/20160209005176/en/
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