[February 08, 2016]

Kasasa® Announces Share Kasasa™, New Online Referral Platform

Award-winning financial technology and marketing provider Kasasa®, formerly BancVue®, announced a new online referral platform, Share Kasasa^TM. The platform helps accountholders refer family and friends to community financial institutions (CFIs) that offer Kasasa accounts. As compared to other refer-a-friend platforms, Share Kasasa is free for institutions offering Kasasa.

Share Kasasa is built for the platforms consumers use daily to engage one another, focusing on the high usage of tablets and mobile devices while also supporting desktop engagement. Share Kasasa integrates with social media and CFIs' core data to automate notification, matching, qualification and reward payments. Each Kasasa accountholder receives a unique link to share with friends. Once their friends open a new Kasasa account and qualify for rewards, both the accountholder and the friend receive an Amazon.com (News - Alert)® Gift Card.

"We wanted to engineer a platform that took referral programs to the next level," said Gabe Krajicek, CEO of Kasasa. "Many institutions have tried referral marketing programs, but were not successful because the programs were difficult for CFIs to track and didn't promote smooth consumer engagement. Share Kasasa is unique because it is purposefully simple for consumers and easy to track for Kasasa CFIs. The platform integrates seamlessly with our wold-class marketing, so there is no need to design a custom program. CFIs can use an effective and low risk refer-a-friend program that will increase accountholder and prospect engagement."

Each institution receives a co-branded microsite for accountholders and their friends to interact with Share Kasasa, increasing engagement and adding another benefit to the institutions' Kasasa accounts. The entire marketing program is co-branded with each institution's logo and program details. Share Kasasa allows CFIs to tune their acquisition cost by offering incentives from $1 - $200, and since the platform only rewards new, engaged accountholders, every dollar spent is cost justified.

By providing premium, rewards-based checking and savings accounts free to consumers, Kasasa enables CFIs to increase customer retention, reduce overall expenses and encourage accountholder engagement. More than 340 community banks and credit unions accounts across 47 states offer Kasasa checking and savings accounts. The company was also named to the 2015 FinTech Forward 100 list of leading financial technology providers in the world.

About Kasasa

Kasasa® is the innovative leader in branded, community-powered banking products proven to drive profit and growth for community financial institutions. With unprecedented access to training, compliance, research, support resources and customized consulting, Kasasa's flagship suite provides a research-based strategy leveraging the power of a branded relationship platform. Kasasa is making community financial institutions the topic of conversation for happy consumers nationwide. For more information, please visit www.kasasa.com, or visit them on Twitter (News - Alert) @Kasasa, Facebook, or LinkedIn.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160208005851/en/

[ Back To Mobile World Congress's Homepage ]