[December 01, 2015] |
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Ecommerce Sites See Record-Breaking Shopping Traffic and Sales on Cyber Monday, HookLogic Finds
More consumers shopped on major retail sites on Cyber Monday (News - Alert) this year
than ever before, according to HookLogic,
the pioneer of performance marketing for brands, whose network reaches
more shoppers than Amazon.com (News - Alert). The HookLogic platform, which drives
product ads for brands and provides resulting sales attribution data
across retailer sites like Walmart, Target (News - Alert), Best Buy, and Macy's,
reports that Cyber Monday retail site traffic and conversions were up 6x
and 9x respectively, compared to the typical daily average.
HookLogic saw a dip in overall mobile traffic on Cyber Monday as
shopping occurred at work and home rather than on the go, with mobile
shopping coming in at 46 percent and desktop at 54 percent. Mobile
traffic was highest at 6am ET on Cyber Monday as many shoppers browsed
from bed before the workday began. The 'Mobile Moment'-the biggest share
in mobile ecommerce traffic, occurred at 7am ET on Thanksgiving Day,
coming in at 71 percent (vs. desktop at 29 percent).
Conversion rates, defined by HookLogic as product detail page views
resulting in sales, were highest from 9pm - 10pm E on Cyber Monday,
making that hour - the 'Gifting Hour' - the biggest hour in online
shopping history. This is the exact same time the peak occurred the last
2 years as shoppers finished up their workday, and were ready to make
purchases.
"We worked closely with our brand advertisers and retail partners for
what we knew would be the highest grossing online shopping season to
date," said HookLogic CEO Jonathan Opdyke. "With Cyber Monday falling on
the last day of the month, this has been a record breaking 30 days for
brands and retailers alike."
According to HookLogic's retail data, the average number of units in
online shopping carts for this holiday week were biggest on Black Friday (News - Alert)
(4.2 units), and the average purchase amount was $137. Cyber Monday
purchases fell slightly behind, with an average of 3.1 units per
shopping cart averaging $134 in value. It appears that shoppers made
more expensive purchases on Cyber Monday, as cart values match Black
Friday levels but contained fewer items.
About HookLogic
HookLogic,
the pioneer of performance marketing for brands, partners with the
world's leading retailers and online travel agencies to accelerate sales
for product brands and hotels. Advertisers use the platform to reach
in-market shoppers, drive traffic to products, and attribute resulting
sales. Network partners and advertisers include Walmart, Target, Best
Buy, Macy's, Expedia (News - Alert), Priceline, Hasbro, Intel, LG, L'Oreal, Mondelez,
Philips, Microsoft and Marriott. HookLogic is headquartered in New York,
with offices in Ann Arbor, Mich.; Santa Monica, Calif.; and London. For
more information, please visit www.hooklogic.com or
call (646) 467-8200.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151201006323/en/
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