[November 27, 2015] |
|
Lenovo™ and Razer™ Partner to Revolutionize Gaming Devices
At DreamHack Winter 2015 today, Lenovo (SEHK:0992)
(PINK SHEETS:LNVGY) and Razer
revealed their first-ever gaming desktop prototype that will officially
launch at CES (News - Alert) (Consumer Electronics Show®) 2016. The two
companies announced that together they will co-brand and co-market
special Razer Edition models of Lenovo's (News - Alert) Y series gaming devices -
marrying the manufacturing, supply chain and channel relationships of
Lenovo, the world's number one PC maker, with the immersive technology
and deep expertise of Razer, a leading company in connected gaming
devices and software for gamers.
PC gaming today offers a rich and immersive experience - thanks in part
to cutting-edge graphics performance, superior processing power, and
peripherals designed specifically for gaming. Lenovo will employ its
system design and engineering expertise, while Razer will enhance the
immersive experience for gamers. All forthcoming Lenovo Razer Edition
products will be co-branded and reflect the edgy Lenovo Y series look
and feel with iconic Razer elements like customizable Chroma lighting
effects.
Razer matches Lenovo's scale and broad appeal with a high-touch
dedication to the gaming community. Lenovo and Razer will be offering Y
series Razer Edition products to Lenovo's extensive global reach and
Razer's core gamer communities. Additionally, both companies are looking
to jointly double down efforts to fast track the development of new
technologies, including gaming experience enhancements.
The Lenovo and Razer strategic partnership will extend to multiple new
designs and products and the companies will also explore potential
cross-selling opportunities in the near future.
Quotes
"We are thrilled to partner with Razer and bring out the best from both
companies to deliver a better, more immersive gaming experience for
customers," said Vicor Rios, vice president and general manager,
Workstation BU, Gaming and Industry Solutions, Lenovo. "While we bring
to the table our engineering expertise, design muscle and scale, Razer
adds in the finesse and experience of serving the gaming community for
the last decade. We believe our partnership is a strong first step that
will lead to the delivery of winning PC gaming solutions and a brand new
experience to our customers."
Razer Co-Founder and CEO Min-Liang Tan said, "This agreement opens
opportunities to advance the gaming lifestyle through world-class
product in unprecedented ways. Lenovo is the world's #1 PC maker. Razer
is the world's #1 gaming lifestyle brand. Together we have the passion,
insight and operational capabilities to delight and empower the PC
gaming community worldwide."
For More Updates
To receive updates regarding the Lenovo and Razer partnership, register
at http://rzr.to/LRE.
About Lenovo
Lenovo (SEHK:0992) (PINK SHEETS:LNVGY) is a $46 billion global Fortune
500 company and a leader in providing innovative consumer, commercial,
and enterprise technology. Our portfolio of high-quality, secure
products and services covers PCs (including the legendary Think and
multimode YOGA brands), workstations, servers, storage, smart TVs and a
family of mobile products like smartphones (including the Motorola
brand), tablets and apps. Join us on LinkedIn,
follow us on Facebook
or Twitter (News - Alert) (@Lenovo)
or visit us at www.lenovo.com.
LENOVO is a trademark of Lenovo. RAZER is a trademark of Razer.
DREAMHACK is a trademark of Anonymous Tribute Stockholm AB. Consumer
Electronics Show is a trademark of Consumer Electronics Association (News - Alert). All
other trademarks are the property of their respective owners. ©2015,
Lenovo Group Limited.
About Razer
Razer is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other
gamers and identify with the gamer lifestyle. Having won the coveted
"Best of CES" award consecutively for five years, the company's
leadership in product innovation continues to create new categories for
the gaming community that is estimated to have over 1 billion gamers
worldwide.
Razer's award-winning design and technology include an array of user
interface and systems devices, voice-over IP for gamers and a cloud
platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by Intel (News - Alert) Capital, IDG-Accel and
Heliconia Capital Management (Hellconia), a wholly owned subsidiary of
Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151127005027/en/
[ Back To Mobile World Congress's Homepage ]
|