[November 26, 2015] |
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Tanla's A2P Messaging Hub Touches Record Monthly High; Processes 5 Billion Messages
Tanla Solutions today announced that its A2P (application to person)
messaging hub, Fastrack, processed more than 5 billion messages
in the month of October and also set a record of processing more than 200
million messages in a single day, making it the largest A2P
messaging platform in the world by volume of messages processed.
"We have achieved this through our constant endeavour to improve
Quality of Service and set new benchmarks in the industry for platform
reliability and delivery speeds," commented Uday Reddy, CEO Tanla
Solutions. He further added, "the A2P messaging market continues to
grow, driven by its unparalleled reach, low cost of delivery and high
read rate along with the constantly growing use cases."
This milestone has been achieved by Fastrack's continued ability to
demonstrate the fastest processing times and reliability for mission
critical messages like one time passwords, 2 factor authentication,
transaction, security and delivery alerts which are important to several
industries like banks, ecommerce and logistics. In addition, it is the only platform that processes concatenated (multi-part) messages, which
represents approximately 30% of all A2P messaging in India, in a
reliable manner by using an intelligent algorithm that ensures that all
parts of the message arrive on the phone in quick succession to be
displayed accurately thereby eliminating charges for parts of the
message delivered to the phone but are not readable.
The market for A2P messaging is continuing to grow worldwide and is
estimated to be worth $60 billion by 2018, according to Juniper
Research. A2P messaging is used for everything from providing reminders
and time-critical alerts to banking services and payments; from mobile
marketing and customer service updates to authentication and transaction
oriented services. Ecommerce sites, Social Networks and enterprises are
driving the use of A2P messaging by providing more personalized and
real-time customer services such as account updates, reminders or
SMS-based two-factor authentication.
Tanla's Fastrack platform is tailored to help operators to fully address
this market opportunity. The requirements for enterprise messaging are
different from P2P messaging and the features of Fastrack enable
operators to tailor services to individual enterprise accounts based on
their specific needs and end-user expectations.
Tanla Solutions [BSE: 532790|NSE: TANLA] founded in the year 1999, is
the largest provider of A2P messaging services worldwide measured by
volume of messages processed. Tanla's Fastrack platform is used by
enterprises of all sizes including social media, banks, ecommerce and
logistics service providers to deliver mission critical messages and
communicate with their customers. Tanla employs more than 300 telecom
professionals and is listed in BSE and NSE in India.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151126005058/en/
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