[October 09, 2015] |
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Research and Markets: Mobile Payment App Support: Review, 2015
Research and Markets (http://www.researchandmarkets.com/research/j23nld/mobile_payment)
has announced the addition of the "Mobile
Payment App Support: Review, 2015" report to their offering.
Providing effective customer service on mobile is essential now more
than ever. The problem is that a lot of companies don't spend enough
time building experiences that are unique to mobile and instead just
import solutions built for the desktop Web. This means an app will have
FAQs that are not searchable (crucial on a small screen) and will
require the user to leave the app to perform basic functions like
sending a message to the customer service representative. This report
presents a range of examples in four distinct categories of mobile app -
Merchant, Prepaid, Mobile Wallet, and Mobile Banking. For this research,
these apps were downloaded onto an Apple (News - Alert) iPhone 6 and evaluated in
August and September of 2015. Our evaluations are summarized in a table
at the end of each section, with a consolidated set of findings at the
end of the report.
Many of these apps were featured in an earlier iteration of this report
titled Comparing the Customer Support Delivered in Mobile Pyment
Applications, released in April 2014. The present report builds on the
findings of that report, reviewing the key changes to some of the apps
since last year. Again the focus of this report is exclusively the
mobile app channel and not the desktop Web experience, which in many
cases is far more full-featured.
Merchant Mobile Applications
The first category of applications reviewed here is retail apps built by
merchants, namely Starbucks, Dunkin' Donuts, Amazon, and Walmart. This
is an important category for payments because each of these players has
the power to influence consumer behavior by introducing new technology
solutions to their customers. Starbucks is the leader in in-store mobile
payments thanks to the success of its app, a feat that Dunkin' is trying
to replicate. Amazon is the online retailing juggernaut that is a major
force driving the growth of card-not-present transactions through its
mobile and online properties. Walmart, the giant of traditional big box
retail, is making a renewed push to be the leader in e-commerce by
leveraging its stores as distribution centers. Its mobile app is a great
example of omnichannel retail execution; the app does everything from
pinpointing exactly which aisle contains the next item on the user's
shopping list while in-store to letting the user arrange for home
delivery.
Key Topics Covered:
1. Executive Summary
2. Introduction
3. Merchant Mobile Applications
4. GPR Prepaid Mobile Apps
5. Mobile Wallet Apps
6. Mobile Banking Apps
7. Deciding the Optimal Mobile Support Strategy
8. Conclusion
Companies Mentioned
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Western Union (News - Alert)
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Capital One
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Starbucks
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Dunkin' Donuts
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Amazon
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Walmart
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American Express (News - Alert)
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Green Dot
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H & R Block Emerald
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Apple
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Android
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PayPal
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LevelUp
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Simple
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Moven
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Bank of America
For more information visit http://www.researchandmarkets.com/research/j23nld/mobile_payment
View source version on businesswire.com: http://www.businesswire.com/news/home/20151009005398/en/
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