[October 08, 2015] |
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Sailthru Lift, the Leading Digital Insights Summit, to Feature Analysts, Shar VanBoskirk and David Raab, As Well As Speakers from Ziff Davis and Jet.com on October 19 & 20
Sailthru,
the leading provider of email and personalization software for the
world's top ecommerce and media companies, today announced that its
annual digital insights summit, Sailthru (News - Alert) Lift, will be taking place at
The Brooklyn Museum October 19-20, 2015. The event will once again bring
together more than 200 leading digital marketers, featuring executives
from the most forward-thinking ecommerce and digital publishing brands
including Rob Schutz, Head of Growth, BarkBox; Dana Hork, Director of
Membership, Jet.com; David Echegoyen, President and CMO, Acumen Brands;
and Vivek Shah, CEO, Ziff Davis.
"We're excited to bring together both Sailthru clients and the brightest
minds in the marketing industry," said Neil Lustig, CEO and President,
Sailthru. "Using billions of consumer data points, Sailthru has
identified that 95% of a brand's revenue can come from as few as 5% of
its customers. This means that marketers need to focus on customer
retention, now more than ever. At Lift, marketers will have the
opportunity to network with each other, learn from thought leaders in
the industry, share best-practices and discover ways to increase
profitability through personalization and marketing automation."
Sailthru Lift, now in its second year, offers marketers the ability to
explore and identify high-priority strategies for the year to come for
email marketing, onsite personalization and mobile marketing automation.
Marketers will be able to learn from key industry analysts, such as Shar
VanBoskirk, Brian Vellmure, and David Raab who will be speaking on
innovation, the digitization of everything and its impact on marketing,
and the importance of consumer data, respectively. Day one of the event
focuses on customer insights and features a fireside chat with David
Echegoyen, President and CMO of Acumen Brands. He'll discuss how he and
his team are building a retail, product and media company through a data
and insights driven approach to retention and acquisition. Day two
features Vivek Shah, CEO of Ziff Davis, who will elaborate on how he's
led Ziff Davis from bankruptcy to a publishing company The Wall Street
Journal has named, "the epitome of modern, innovative digital
publishing," in a fireside chat with Sailthru CMO, Eric Porres. Other
speakers include leaders and digital marketers from Forrester (News - Alert), JustFab,
Zola, BustedTees, Betabrand.
"Marketing has changed more in the last five years than in the last
century. While we are still in the early days of understanding the
science behind customer retention, we can now understand and engage
customers at the individual level through technologies like Sailthru,
something which wasn't possible five years ago," said Echegoyen.
"Sailthru Lift is unlike any other digital marketing conference in that
it is wholly focused on retention and provides a forum to connect with
other marketers who understand that you cannot build a profitable brand
on acquisition alone."
Who:
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Sailthru, the leading provider of email and personalization software
for the world's top ecommerce and media companies.
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What:
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Sailthru Lift 2015
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Where:
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The Brooklyn Museum
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200 Eastern Parkway
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Brooklyn, NY 11238
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When:
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Monday, October 19, 2015
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Customer Insights Workshops: 2:00pm - 5:00pm
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Welcome Reception: 5:15pm - 6:45pm
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Tuesday, October 20, 2015
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Digital Insights Summit: 8:00am - 5:45pm
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Cocktail Reception: 5:45pm - 8:00pm
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Interested in attending the event? Register here.
The full agenda is available here.
About Sailthru
Sailthru, the leading provider of email and personalization software for
the world's top ecommerce and media companies, is driving a major shift
in how companies engage with their individual customers and optimize
their revenue opportunities. Sailthru-powered 1:1 relationships with
consumers drive higher revenue and reduce churn for more the world's
most innovative publishers, including The Economist, Business Insider,
and Thrillist (News - Alert), and the world's fastest growing ecommerce companies,
including RentTheRunway, JustFab, and Alex and Ani. Founded in 2008,
Sailthru is headquartered in NYC, and backed by an exceptional group of
investors, including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture
Partners, and AOL (News - Alert) Ventures.
For more information, please visit www.sailthru.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151008005436/en/
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