[October 05, 2015] |
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Dead & Company and American Express Announce Historic Free Show at Madison Square Garden on November 7 to Thank Fans and Give Back to NYC
American Express (News - Alert) announced today that Dead & Company has been chosen as
the next artists in its popular live stream music series "American
Express Unstaged," in partnership with Vevo and YouTube (News - Alert). This new show
has been added to the band's Fall 2015 tour schedule on Saturday,
November 7 at Madison Square Garden. The band and American Express will
distribute 10,000 free tickets for this concert via a sweepstakes and
fans will have the chance to support the Robin Hood Foundation, New
York's largest poverty-fighting organization."
The Amex Unstaged global concert livestream will be directed by Brett
Ratner and will be streamed at amexunstaged.com
and via the Unstaged app on the evening of November 7.
To be eligible to win one of 5,000 pairs of free tickets to this show,
fans who are U.S. residents, 18 and over can enter the official American
Express Presents: Dead & Company Giveaway sweepstakes at www.DeadAndCompany.com
beginning Monday, October 5 at 12 a.m. ET. The sweepstakes entry period
will be closed on Thursday, October 8 at 11:59 p.m. ET. Ticket
distribution details will be communicated directly to sweepstakes
winners on or after Thursday, October 22. Tickets for this concert will
not be made available for sale, and are only available to the public
through the sweepstakes. There is no purchase necessary to enter, and
official rules for the sweepstakes can be found via the entry page.
Grateful Dead members Mickey Hart, Bill Kreutzmann and Bob Weir joined
forces with singer/guitarist John Mayer to form the band Dead & Company.
The band will take the stage at a series of shows this Fall including
three nights at the legendary Madison Square Garden and will perform two
sets of music drawing largely from the Dead's historic catalog of songs.
"Well, this is great - this is the system working at its best. Our fans
get music for free, we get to play our music for a bunch of folks who
might otherwise not get to catch it, AMEX gets to support music and the
arts, and everyone gets to come together at Madison Square Garden and
online to benefit The Robin Hood Foundation and New York City's less
fortunate," said Weir.
Hart remarked, "New Yorkers have given us their hearts over the years.
I'm proud to support The Robin Hood Foundation who are in the trenches,
on the streets making a real difference for those who are homeless but
not hopeless."
Kreutzmann commented, "As you know, it's been a phenomenal 50th
anniversary year and now we're resurrecting the spirit of the Dead at
MSG. The Dead has always been inclusive, not exclusive. After all, we
are everywhere. So we decided to add a third night at MSG, but this
time...for free. Your patience and dedication will be rewarded."
"This is one of those great moments where everything clicks. The spirit
of the music, the great generosity and hard work of The Robin Hood
Foundation, the beautiful energy of a concert at MSG as only Amex
Unstaged could put together, and a night for fans to enjoy music that's
truly free," said Mayer.
"This unique Dead & Company show will be a tremendous musical experience
for fans at the Garden and those watching the livestream. We're thrilled
to create a memorable experience for the devoted followers of this
iconic group of musicians in New York and beyond," said John Hayes,
Chief Marketing Officer, American Express. "As importantly, it's a great
opportunity for American Express to give our Card Members and all fans
of the Dead the chance to support Robin Hood."
Given the live show and livestream are free, fans will have
opportunities to "pay t forward" and help Robin Hood in its mission of
finding, funding and creating programs and schools that generate
meaningful results for families in New York's poorest neighborhoods. For
more information about the foundation, visit www.robinhood.org.
"There are 1.8 million New Yorkers living in poverty," said David
Saltzman, Executive Director of Robin Hood. "We are especially grateful
to Dead & Company, American Express and the entire caring community of
Dead fans for the opportunity to help transform lives with their
donations."
About Robin Hood Foundation
Robin Hood is New York's largest poverty-fighting organization. We
create and fund over 200 of the most effective programs to help 1.8
million New Yorkers learn and earn their way out of poverty. Because our
board underwrites all operating costs, 100% of all donations go directly
to serve our neighbors in need. Learn more at robinhood.org
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge
and credit cards, business
credit cards, Plenti
rewards program, travel
services, gift
cards, prepaid
cards, merchant
services, corporate
card and business
travel.
About Vevo
Vevo is
the world's leading all-premium music video and entertainment platform
with nearly 12 billion monthly views globally. Vevo brings a library of
150,000 HD music videos, exclusive original programming and live concert
performances to everyone on the planet who loves music. Viewers can
watch on-demand through Vevo.com,
the mobile web and apps for
mobile/tablets and TVs, or through Vevo TV, the always-on
broadcast-style linear music channels built by expert human programmers.
Additionally, Vevo syndicates its catalogue to dozens of sites across
the web giving music fans the option to view their favorite programming
anywhere, anytime. It is Vevo's massive scale and reach that has
attracted more than 900 brand marketers around the globe since its
launch in 2009.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151005006724/en/
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