[September 02, 2015] |
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NewsCred Raises $42 Million To Build The Future Of Content Marketing
NewsCred,
the leading content marketing software company, today announced $42
million in growth equity funding to aggressively scale its global
operations as the company serves the incredible demand for content
marketing from enterprise brands. The round was led by FTV Capital
followed by existing investors FirstMark Capital, InterWest Partners,
and Mayfield Fund. Additionally, Liron Gitig, partner at FTV Capital,
has joined NewsCred's board of directors.
In the last year, NewsCred's business has grown tremendously with annual
recurring revenue growing 3X and its customer base growing 2X (News - Alert). In
addition, the Fortune 2000 now represent 40% of NewsCred's customer base
as the company serves enterprise brands in more than 70 global markets,
including, ASICS, Barclays, Capgemini, Cisco (News - Alert), ConAgra Foods, Conair,
Dell, Fidelity, Hewlett Packard, Nasdaq, Pepsi, Schneider Electric,
Toyota, USAA, Visa, and more. Additionally, 72% of NewsCred customers
expanded their products and services in the last year. The company is
now 200 people across seven global offices including New York City,
London, and Dhaka.
"The goal of marketers has been the same since the very beginning: to
tell their brand's story. But the current marketing playbook -
traditional media buys and banner ads - is outdated and underperforming.
Marketing has become noisy, ineffective, and focused primarily on
bombarding people with messages that they didn't ask for," said Shafqat
Islam, Co-founder and Chief Executive Officer, NewsCred. "Moreover, we
all know that the growth of digital and mobile has made the landscape
increasingly complex. Marketers are tasked with scaling content across
global teams, geographies, and more than 40 marketing channels:
websites, email, social, TV, and more. Content has become the fuel of
the modern marketing engine, and increasingly, it is the defining factor
that sets the world's most loved brands apart from the rest. For
marketers to succeed today, they need a single platform to easily
orchestrate all of their efforts across every channel. At NewsCred,
we're fiercely dedicated to making this a reality. We're on a mission to
make marketing better for everyone."
NewsCred helps marketes power the entire customer experience across
every channel of the marketing stack:
-
Marketing Operations: NewsCred provides software to help global
enterprise brands easily manage content creation, distribution, and
measurement - across channels, teams, and global markets - all through
a single platform.
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Content: NewsCred has built the world's largest content
marketplace, enabling brands to scale their marketing with original,
licensed, and user-generated content. It is the only company in the
world with these capabilities.
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Insights: NewsCred has closed the loop on marketing insights,
providing deep content, social and audience analytics to power the
entire customer experience. NewsCred's content marketing software
allows marketers and brands to see precisely who is interacting with
their content and their competitors' - no guess work or personas
required. NewsCred is the only content marketing software that helps
marketers truly understand their audience and prove content marketing
ROI.
"In today's competitive market, companies continue to search for ways to
acquire and engage customers, as well as grow profits -- advanced
marketing platforms are turning cost centers into revenue drivers. At
FTV, we know the digital solutions offered today are just the beginning
and CMOs are demanding more. We hear this constantly from the strategic
enterprises in our Global Partner Network," said Liron Gitig, Partner,
FTV Capital. "The marketing landscape is converging and content is at
the core. Quality content is crucial for building brands and driving
sales. Today, customers engage with about a dozen items of content
before making a purchase, NewsCred provides the best solution and has
already taken great strides at redefining how the modern marketer can
successfully navigate the complexities in this rapidly evolving space.
In NewsCred, we see not only a passionate and sophisticated management
team, but also an enterprise solution that the market absolutely needs."
NewsCred most recently raised a $25 million Series C round in January
2014.
About NewsCred
NewsCred is on a mission to make marketing better for everyone. As the
leading content marketing software, NewsCred provides the world's most
ambitious brands - Pepsi, Visa, Dell (News - Alert), ConAgra, Hewlett Packard, and more
- with the best solutions in content creation, marketing management,
cross-channel publishing, and measurement. Everyday, marketers rely on
NewsCred to orchestrate their marketing across channels, collaborate
with global teams, build brand awareness, and drive sales.
NewsCred is rewriting the rules of marketing, fueling a new way for
marketers to share their stories with the world. Founded in 2008,
NewsCred employs 200 people in seven global offices, serving customers
in over 70 countries. Learn more at newscred.com
and follow us on Twitter (News - Alert) @newscred.
About FTV Capital
FTV Capital is a growth equity investment firm that has raised over $1.8
billion since inception to invest in high-growth companies offering a
range of innovative solutions in three sectors: enterprise solutions,
financial services, and payments/transaction processing. FTV's
experienced team leverages its domain expertise and proven track record
in each of these sectors to help motivated management teams accelerate
growth. FTV also provides companies with access to its Global Partner
Network, a group of the world's leading enterprises and executives who
have helped FTV portfolio companies for more than a decade. Founded in
1998, FTV Capital has invested in 87 portfolio companies, including
companies in the marketing ecosystem such as LiveIntent, MarketShare,
Shoutlet (acquired by Spredfast), Centro, Covario (acquired by Dentsu
Aegis), Coremetrics (News - Alert) (acquired by IBM), and GMI (acquired by WPP). FTV
has offices in San Francisco and New York. For more information, please
visit www.ftvcapital.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150902005465/en/
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